Elsa Hosk is a Swedish-based model and former Victoria's Secret Angel who has worked for brands including Dior, Dolce & Gabbana, Ungaro, H&M, Anna Sui, Lilly Pulitzer and Guess.

After 20 years of striking a pose in front of the camera, Hosk is going behind the lens as campaign creative director and designer of her new label Helsa. Helsa is inspired by her Scandinavian heritage and based on the values, comfort, functionality, and minimalism the Scandinavian countries stand for.

Fashion Model, Modeling, Models, Fashion Designers, Fashion Blogging, Fashion Design