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Emily Schuman    

"Cupcakes and Cashmere" Blogger and Author

Cupcakes and Cashmere has become the gold standard for a personal blog with mass appeal. Readers adore blogger-turned-author Emily Schuman for her unique blend of fashion, food and an artful approach to daily living. With a keen eye for mastering the mix of high and low, Emily never fails to inspire with her luxe yet achievable looks and refreshingly genuine style of writing.

After starting her blog in 2008 as a place to document her inspiration, Emily was one of the first bloggers to work with a retail brand when she partnered with Coach to design a limited edition pastel pink handbag, which quickly sold out. Last summer, she published her much anticipated debut book, Cupcakes and Cashmere: A Guide for Defining Your Style, Reinventing Your Space, and Entertaining with Ease, which became a national bestseller. Emily has girl-next-door accessibility and the power to sell-out products across the country. In short, she’s building an empire.

Emily was one of the first bloggers to establish herself as a viable commercial force, prompting both readers and the industry elite to acknowledge that with enough hard work and a passionate following, it’s possible to build a personal brand in a wholly new digital way. All the while, she always prioritizes connecting with her readers. What Emily says (and wears) goes—we care just as much about her perspective on the ever-evolving business of blogging as a new key lime pie recipe or J.Crew skirt posted on her blog!

Emily started her career in sales at AOL and Condé Nast up until she started Cupcakes and Cashmere.

News


Cupcakes and Cashmere Launches eCommerce: All About Emily ...

Nearly 10 years ago, former Teen Vogue and AOL staffer Emily Schuman combined her love of fashion, food and beauty to launch her website Cupcakes and ...

From Blogging To E-Commerce, Emily Schuman Of Cupcakes And ...

Emily Schuman is one of the original fashion bloggers, having launching Cupcakes and Cashmere in 2008, and has since grown the blog into an aspirational, ...

Cupcakes and Cashmere Blogger Emily Schuman Interview ...

After talking to blogger Emily Schuman about her new Cupcakes and Cashmere e-commerce site, a project she boldly took on in addition to running her ...

Cupcakes and Cashmere's New Online Shop Is Seriously Swoon ...

Calling all ultra-femmes! Cupcakes and Cashmere's Emily Schuman just débuted a new online shop loaded with all things, well, cupcakes and cashmere and ...

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