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Emily Weiss      

Founder & CEO of Into The Gloss and Glossier

Emily Weiss is the founder of the cosmetics company Glossier and the blog Into the Gloss.

Emily Weiss was raised in Wilton, Connecticut. Her father worked at Pitney Bowes and her mother stayed at home. In high school, Weiss interned at Ralph Lauren for two summers and briefly had a modeling career. Weiss graduated from New York University in 2007 with a degree in studio art. She was a fashion assistant at W Magazine and an on-set styling assistant for Vogue where she assisted Elissa Santisi.

Weiss launched Into the Gloss, a blog about women’s beauty and grooming routines, in September 2010. Weiss stayed at her day job at Vogue and worked on Into the Gloss in the mornings between 4 am and 8 am. A popular series on the blog is Top Shelf, where interviewees are sometimes interviewed in their bathrooms and photos of their bathrooms are featured. Previous interviews include Jenna Lyons and Karlie Kloss. After Weiss had achieved 10 million page views a month, several successful corporate partnerships, and a small staff, she quit her job at Vogue to focus on her business ventures full time.

In 2013, Weiss started approaching venture capitalists with ideas for expansion, including a potential Into the Gloss-curated e-commerce platform. Weiss eventually raised $2 million in seed funding, with the help of venture capitalist Kirsten Green, the founder of San Francisco-based Forerunner Ventures. Weiss used the initial investment to hire a small team, including creative director Helen Steed.

In October 2014, Weiss unveiled the brand’s first four products on her blog. Six weeks after the first product launch, Glossier announced $8.4 million in Series A funding led by Thrive Capital. Glossier has since gone through three rounds of funding and raised $34,400,000.

In February 2018, Weiss released that Glossier had successfully raised an additional $52 million in a Series C round of funding.

Glossier, known for their many pop-up experiences, opened their first permanent showroom in 2017. It is located at 123 Lafayette St., New York. In May of 2018 Glossier opened their second permanent store location in Los Angeles, CA. The opening day was May 15th, 2018.


Emily Weiss: the Beauty Guru for Millennials - The New York Times
Emily Weiss, who created the Into the Gloss blog, now is focusing on a new line of skincare products. Credit Amy Lombard for The New York Times.

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