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After watching her mom struggle to put on her bra because of chronic pain in her hands, Emma Butler started adaptive intimates brand Liberare (formerly Intimately). The company sells bras and underwear for women who are disabled, have arthritis or have recently had surgery, offering easy-on features like front-facing magnet closures on their bras. Butler has also sought to differentiate products from existing medical options with colors like blush and lilac. Its bras are sold online by Aerie.
A graduate of Brown University, Butler was named to the Forbes 30 Under 30 - Retail & E-Commerce list in 2024.
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