Emma Grede Headshot
Report a problem with this profile
[email protected]

Emma Grede    

Founder & CEO of Good American; CEO of ITB Worldwide

Emma Grede is the Founder & CEO of Good American, the US-based premium apparel label which promotes a healthy body ideal, with a full and inclusive size range. She co-founded the company in 2016 alongside Khloe Kardashian. Grede is also the Chairman of ITB Group which she founded in 2008.

The launch of Good American in October 2016 proved to be the biggest apparel launch in history, with sales reaching upwards of one million dollars in the first day, further proving a gap in the marketplace prior to Good American’s arrival. Good American has been designed to cater to a curvier, sexier and stronger shape of woman, rather than the straight body seen in the traditional fashion establishment. The brand supports the charity Step Up that helps young women realize their full potential.

Born in 1982 and raised in London, Emma Grede started her career at Quintessentially. After finishing business studies at The London College of Fashion, she quickly caught the eye of Inca Productions, one of the leading fashion show and event producers in Europe. After starting as a producer, Grede headed up the company's endorsement and sponsorship practice.

At Inca, Grede was part of pioneering the business of "designer collaborations", engagements between consumer brands and high fashion, working with the leading design talent of today, such as Alexander McQueen, Christopher Kane, Vivienne Westwood and Zac Posen, as well as brands including Chivas, Mercedes-Benz and Sky.

In 2008, Grede was named Managing Director of the newly formed ITB, a joint venture between Independent Talent Group and Saturday Group, representing brands' interests in the world of entertainment. Following the company's acquisition of the licensing company, Brand 360 in 2010, Grede was named CEO of ITB Group. Today and after relocating to LA, Grede serves as the Chairman of the company, which services clients including H&M, Calvin Klein and Net-a-Porter through its offices in London, New York and Los Angeles. ITB Group are active in the areas of Entertainment Marketing, Brand Development and Artist Representation.

Grede is a British national. She lives in Los Angeles, is married to Swedish entrepreneur Jens Grede and together they have two children.


'Shark Tank' Hires Emma Grede To Be First Black Woman On Panel ...

6 days ago ... She was the chairman of entertainment brand ITB which she founded at age 26 but sold the company to Rogers and Cowan in 2018. Grede is now the Chairwoman of ...

Why Emma Grede, the first Black woman investor on ‘Shark Tank,’ believes in the power of ‘hustle’

For the first time in the 12-year history of “Shark Tank,” a Black woman is sitting in one of the investment chairs. Emma Grede, the 39-year-old co-founder and CEO of denim-brand Good American and founding partner of Kim Kardashian’s shapewear-apparel line SKIMS, is set to appear as a guest Shark on Friday’s season 13 premiere of the ABC business reality show. Grede, the show’s first-ever Black woman investor, will join returning Sharks Mark Cuban, Barbara Corcoran, Kevin O’Leary and Lori Greiner.

Related Speakers View all

More like Emma