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Emma Grede  

Founder & CEO of Good American; CEO of ITB Worldwide

The East London born and raised Emma Grede, started her career at Quintessentially, after finishing business studies at The London College of Fashion. She quickly caught the eye Inca Productions, one of the leading fashion show and event producers in Europe. After starting as a producer, Emma headed up the company's endorsement and sponsorship practice. At Inca, Emma was part of pioneering the business of "designer collaborations", engagements between consumer brands and high fashion, working with the leading design talent of today, such as Christopher Kane, Giles, Vivienne Westwood and Zac Posen, as well as brands including Chivas, Mercedes Benz and Sky.

In 2008, Emma was named Managing Director of the newly formed ITB, a joint venture between Independent Talent Group and Saturday Group, representing brands interests in the world of entertainment. Following the company's acquisition of the licensing company, Brand 360 in 2010, Emma was named CEO of ITB Group. Today the company services clients including H&M, The Weinstein Company and Skype through its offices in London, New York and Los Angeles. ITB Group are active in the areas of Entertainment Marketing, Brand Development and Representation.

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