Eric T. Bradlow is currently the K.P. Chao Professor, Professor of Marketing, Statistics and Education and Co-Director of the Wharton Interactive Media Initiative, The Wharton School of the University of Pennsylvania. He earned a Bachelor of Science in Economics from The Wharton School in 1988, an A.M. in Mathematical Statistics in 1990 and a Ph.D. in Mathematical Statistics in 1994 from Harvard University.

As of January 1, 2008 Eric took over as the Editor-in-Chief of Marketing Science, a premier quantitative journal in Marketing. Eric was also recently named one of eight inaugural fellows of the University of Pennsylvania (2009), a fellow of the American Statistical Association (2005), a fellow of the American Education Research Association (2009), is past chair of the American Statistical Association Section on Statistics in Marketing (2004), is a Fellow of the Wharton Risk Center, a Senior Fellow of the Leonard Davis Institute for Health Economics, is a past statistical fellow of Bell Labs, and was named DuPont Corporation's best young researcher.

After completing his doctorate, while working at the DuPont Corporation in their Corporate Marketing and Business Research Division, Eric worked for two years as an Associate Research Scientist in the Statistics and Psychometrics Research Group at the Educational Testing Service in Princeton, NJ. He joined the Wharton faculty in 1996.

Eric has received numerous academic and teaching awards. For research, he was a finalist in 1994 for the Savage Award Dissertation Prize in Statistics, the Paul E. Green Award for the best paper in the Journal of Marketing Research in 2004, and the John D.C. Little Award for the best paper in an INFORMS journal in 2005 and 2008. He has also been named the winner of the 2006 National Council of Measurement in Education Award for scientific achievement, the winner of the 2006 best paper award in internal medicine from the Journal of the American Medical Association, and the winner of the 2007 AMA Explor Award. Eric has also received the MBA Core Curriculum teaching award and Miller-Sherrerd MBA Core Teaching award in 1999, 2000, 2001, 2002, 2007, and 2008 and the 2003, 2004, 2005, 2006, and 2007 Excellence in Teaching Award.

He has recently published articles in Marketing Science, Journal of Marketing Research, OBHDP, Management Science, the Journal of the American Statistical Association, the Journal of the American Medical Association, Psychometrika, Statistica Sinica, and Chance. He previously has served as an Associate Editor for the Journal of Computational and Graphical Statistics, the Journal of Educational and Behavioral Statistics, and Psychometrika. He is also on the Editorial Board of the Journal of Marketing Research, Journal of Consumer Research, Marketing Letters, Quantitative Marketing and Economics, and the Quarterly Journal of Electronic Commerce.

His research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems, education and psychometrics, and those in health-care outcomes research.

Business Professor, Marketing, Economy