Eric Hadley is senior vice president of sales strategy and marketing for The Weather Company (Weather), spearheading B2B marketing and developing large-scale opportunities with premium advertisers. In this role, he is responsible for leading Weather\'s sales strategy and marketing team, and elevating the company’s brand portfolio throughout the advertising community by leveraging the company\'s ability to deliver cutting-edge, large-scale advertising and data-driven campaigns for marketers across The Weather Channel, weather.com, and The Weather Channel mobile and tablet platforms.

Hadley brings to the role over 20 years of experience in marketing leadership positions in consumer, media and technology companies. Prior to joining Weather, Hadley spent 11 years at Microsoft, from 1999-2007 and 2009-12. Most recently, he served as general manager, worldwide marketing for BING and MSN, where he built and executed the launch of BING, Microsoft\'s most effective and collaborative brand launch since Xbox. Between his years at Microsoft, Hadley served as vice president of advertiser and partner marketing for Yahoo!, and chief marketing and revenue officer for Heavy.com. Earlier in his career, Hadley served on account teams at Ogilvy and Mather (NYC), Ammirati & Puris (NYC), and DDB (Seattle).

Hadley has received numerous awards and recognition for his work throughout his career, including 2011 Cannes Lion Grand Prix and Titanium Awards, Effie Awards, the Ad Age Top Brand of 2009, the Microsoft Circle of Excellence Award, and the David Ogilvy Award. In the past year, he has also been honored as an Ad Age Media Maven and was inducted into the AAF Hall of Achievement.

Advertising, Communication, Marketing,