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Eric Keiles      

Founder & Entrepreneur-In-Residence at Square 2 Marketing

Eric Keiles is a leading sales and marketing strategist focused on pioneering a new marketing methodology. Eric, along with his business partner Mike Lieberman, coined the concept Reality Marketing™ to describe how businesses can utilize cost-effective inbound marketing tactics to achieve dramatic revenue growth. They are leading the revolution in how entrepreneurs change the way they think about marketing their companies. MarketingSherpa has called the duo “original and contrarian marketers.”

Their popular first book, Reality Marketing Revolution, is a thesis on the changing world of inbound marketing and the dramatic shift in buyer behavior. It introduces concepts like “The Red & Blue Test,” “Being Remarkable” and the “Cup of Coffee Challenge.” Verne Harnish, "The Growth Guy,” called the book the “best how-to marketing book ever.” Their second book, Fire Your Sales Team Today, is upsetting the traditional sales department by demonstrating through many real-life examples how effective marketing makes the “traditional sales guy” obsolete. It outlines a complete inbound sales process, too.

Eric is also the editor of a weekly e-newsletter reaching almost 34,000 business owners and entrepreneurs focusing on this topic. Eric is also the co-founder and Chief Marketing Officer of Square 2 Marketing, which was named the “Inbound Agency of the Year” by HubSpot in 2013 and 2015.

A natural entrepreneur himself, Eric has founded and grown five companies since 1997. Prior to founding Square 2 Marketing, Eric created The Stitches Catalog and The Logo Workshop, two national graphic design and promotional products companies. He is a former franchisee of a national franchise and currently operates a travel and tourism business in Philadelphia called Big Red Pedal Tours.

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