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Eric Peterson    

President, Web Analytics Demystified

Eric Peterson has worked in web analytics since the late 1990s as a practitioner, consultant, and analyst for several market-leading companies. He is the author of three best-selling books on the subject, "Web Analytics Demystified," "Web Site Measurement Hacks," and "The Big Book of Key Performance Indicators." He also writes one of the most popular web analytics blogs atwww.webanalyticsdemystified.com. He recently created what he describes as "Google Analytics for Twitter," the Twitalyzer.

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