PRODUCTS, PACKAGING & PROOF: Building Trust and Transparency into Customer Experience

Synopsis: What if your food could talk? Tell you where it came from, and where it’s been? Who had access? If it had been tampered with? If it spoiled? If it contained banned contents? In this 20-minute talk, Xerox VP of Customer Experience Eric Weaver will talk about Xerox’s foray into the world of products, provenance and public ledgers – and share our vision for integrating smart packaging with blockchain and augmented reality technologies. Weaver will share how Xerox has sorted through the various flavors of blockchain to find technologies that enable consumers to engage with products in completely new ways, and with full transparency into their provenance.

Can packaging become digital and inform the world where it’s been – and what are the implications for the consumer? Attendees will walk away with a better understanding of how to build trust via CX, some use cases for innovative engagement technologies, and how one brand worked to sort the blockchain wheat from the chaff.

Presentation Length: :30 (:25 + :5 Q&A), or :50 (:40 + :10 Q&A)

Audience: CMOs, COOs, CIOs, VPs and Directors of Marketing and Customer Experience

SOCIAL BEHAVIOR: WHY WE DO WHAT WE DO

Synopsis: Why do people prefer to engage with brands on social pages? Why do teams that physically touch one another perform better? Why do students that use Twitter for collaboration fare better than others? Why does our brain chemistry change when our phone rings? Why will a silly, inexpensive video change negative brand sentiment when a PR campaign won’t?

Social media discussions have shifted from tools to behaviors, and people don’t always behave the way we expect them to. In this talk, veteran digital marketer Eric Weaver will discuss online social behaviors and show how emotions trump logic in most social settings. Attendees will see social sites and human behavior a bit different and will have new ideas toward how to engage, influence and activate consumers based on behavior rather than messaging.

Presentation Length: 35- to 40-minute keynote with 20 minutes for Q&A

Audience: COOs, CFOs, CMOs, VPs and Directors of Marketing, VPs and Directors of Customer Service, VPs and Directors of Corporate Communications/PR, strategists

Previously seen at: University of California at Berkeley; Dublin City University; 140 Characters NYC; National University of Ireland

Reactions: @iamkhayyam: Just saw that @weave fellow from Tribal at #140conf – he is smart, I like him, it was #emotional :)

THE GREAT SOCIAL MEDIA CRISIS OF FAITH

Synopsis: Organic reach has crashed. Content isn’t being seen. Facebook has become a paid channel. And brand social teams are struggling to justify bigger budgets to overcome these issues. But CFOs are no longer happy with soft metrics like Likes and Retweets. Despite their belief in the power of social as an impact channel, CMOs and social teams are beginning to question their efforts – and investments.

Running a high-performing brand social department requires a new look at process, tools and measurement – an approach that provides financial impact metrics that justify costs.

Mediabrands’ Chief Social Officer Eric Weaver will show real-world examples of what is happening to brand social efforts, discuss practical approaches to process, and examine new tools that show the fiscal impact of being a social brand. Attendees will walk away with new approaches and tools to consider for 2015.

Presentation Length: :30 (:25 preso + :05 Q&A) or :60 (:45 preso + :15 Q&A)

Audience: COOs, CFOs, CMOs, VPs and Directors of Marketing, Analytics professionals

Previously Seen At: Chief Digital Officer 2014 Forum, GetSocial 2014, eBev 2014

Reactions: @Hugh_Griffiths #digitalofficer14 @weave ‘Must see’ presentation on the use of @GetPerformly for CDOs to value Social.