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Erik Lautier  

Senior Director of E-Commerce and Digital Strategy at Lacoste USA

Erik Lautier has spent the last 12 years building the online businesses of both startups and established brands throughout the apparel and cosmetics industries. His experience spans nearly all areas of e-commerce: he's coded transactional sites and order fulfillment systems from scratch, managed SEM and SEO strategy, launched affiliate programs, directed social media strategy, tweeted on behalf of brands, and even had tollfree customer service numbers ring directly into his cell phone.

Mr. Lautier currently serves as Senior Director of E-Commerce and Digital Strategy at Lacoste USA. He joined the iconic crocodile in September 2010, leading the e-commerce channel to 50 percent growth in his first year with the brand. Prior to Lacoste, Mr. Lautier spent more than three years at EDUN, the ethical fashion brand owned by Ali Hewson, Bono and LVMH. While there, he launched the global web business.

A former professional opera singer and actor, Mr. Lautier spent several years on stage and on camera before starting a web development company to serve the performing arts industry. He holds a bachelor of arts in drama from Duke, two masters in vocal performance and opera from the New England Conservatory of Music, and an M.B.A from INSEAD, where he was the recipient of the L’Oreal Scholarship for Creativity and Entrepreneurship.


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