How to Make Authenticity Your New Secret Weapon to Growth

Why is it that despite the proof that companies with engaged and diverse workforces perform exponentially better, that we can’t seem to truly crack these nuts?" Erin will inspire you with a clear business case for authenticity and its power to be the difference maker.

In this highly authentic talk, Erin will take you on a roller-coaster ride of emotions and inspiration that will prove out the business case for authenticity in the workplace. She’ll also help you understand the pillars of her proprietary HUMANS Framework so that you too can take your badass self (including your flaws and all that junk too) to lead yourself and others with authenticity.

Key Takeaways:

• Understand the proven impact that authenticity can have on companies and their results.
• Learn a simple framework for unleashing authenticity in your workplace.
• Be empowered that authentic leadership can come from the top down AND the bottom up.
• Understand the quantitative impacts authenticity can have in the workplace via primary research conducted by her company, b Authentic Inc
• Gain a foundation for the simplest changes to make in order to inspire an authentic culture.
• Have a stitch in your side from laughing!

Once Upon a Sale: How to Use the Power of Authenticity as Your New Sales Playbook

My Uncle Bob tells the story time and time again of his greatest coaching moment. Long story short, unlike any other dad out there, he coached my 3 year-old cousin to keep running until he got to trees way in the distance. And not that Easter egg hunts have winners, but…Matthew won.

All of us are in one big Easter egg hunt. Or race to capture the attention, trust and wallets of companies and consumers. Sadly, many companies (and their marketing, product, sales, everything teams) are missing out on the single most powerful sales tool – authenticity.

In this talk, Erin will persuade you to obsess over using authenticity in everything you do. She’ll highlight their research, case studies and tell loads of authentic stories!

Key Takeaways:

• Understand the data behind why authenticity is so powerful.
• Learn about others’ success after embracing authenticity.
• Understand the building blocks to start using authenticity purposefully and strategically.
• The numerous places where you can infuse authenticity (and no, it’s not just in a sales meeting)
• Start building your own Authenticity Playbook!

Women, Don't Leave the Job. Instead, Change the Job

There's no doubt we still have a ginormous gender gap at the top of the leadership ladder. However, we often ignore the biggest issue: women aren't being held down, they're opting down.

In this talk, Erin won't encourage you to lean in, but rather to lean in a totally different way. She'll bust down the "Sucky Songs" women often sing to themselves and inspire you to rewrite them by using authenticity as your new secret weapon for success.

Using her framework, "The Six Principles of Strategic Authenticity (H.U.M.A.N.S.)", Erin will show you how authenticity isn't some fluffy unicorn doo-doo, but rather an actionable strategy you can enact immediately. Her talk will inspire you to change the job - and the entire game - so you can stay-in and opt-up, without selling out!

Key Takeaways:

• Understand the common "Sucky Songs" that often hold people, especially women, back from rising in their career.
• Realize that authenticity is more than a permission, it’s a power.
• Begin to start seeing authenticity as an active strategy that you can use to increase connections, trust, and intrigue.
• Learn a practical framework (H.U.M.A.N.S) you can use to put authenticity into motion immediately.
• Take a deep dive into primary research that shows the positive impact of authenticity in the workplace.
• Activate your own “Authenticity Playbook” with some simple starter plays.