Erin McPherson serves as Chief Content Officer at Maker, driving the brand’s programming strategy. Prior to Maker, Erin served as Vice President & Head of Video Programming and Originals at Yahoo where she led the company’s foray into original video, growing the original programming roster to more than 80 ongoing daily or weekly series, branded entertainment programming, and specials. She oversaw the launch of Yahoo Screen, the award-winning Yahoo Studios, and brought to Yahoo a large roster of third-party partners including Red Hour/Paramount ("Burning Love") and Playtone/Tom Hanks ("Electric City"), among many others. Prior to joining Yahoo!, Erin practiced entertainment and media law, representing a wide number of individuals and companies, including Halle Berry, Kevin Spacey, Zachary Quinto and others. She also served as in-house counsel for LivePlanet, the transmedia company founded by Matt Damon, Ben Affleck, Chris Moore and Sean Bailey, and z.com, an early online video start-up funded by Bill Gross’ Idealab. Erin is a graduate of Harvard Law School and received her B.A. from Middlebury College.

Advertising, Content Management, Content, Corporate Strategy, Digital Marketing, Media Professionals, Social Media, Online Video, Communication, Leadership Marketing,