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Evelyn Mazzocco  

SVP of Creative, Global Girls’ and Games Brands, MATTEL

As the Senior Vice President of Creative for the Global Girls' and Games Brands at Mattel, Evelyn Mazzocco leads the creative vision for both the Girls and Games business units including Barbie, Monster High, Polly Pocket, Little Mommy, Uno and American Girl. She oversees all aspects of design and creative for toy, packaging, consumer product, content creation and franchise development. Mazzocco's team of more than 200 employees represent a wide variety of roles and responsibilities including fashion designers, copywriting, model makers, graphic designers and sample makers. In addition to her day-to-day responsibilities at Mattel, Mazzocco also serves on the company's Diversity and Inclusion board. She began her career in fashion at Details Magazine. After three years, she decided to take her design skills from 2D to 3D and returned to FIT. There she was part of the first graduating class in the school's Toy Design program. She went on to work at Tyco Preschool in the famous Toy Center in New York before joining Mattel. Mazzocco has five daughters and resides in Los Angeles with her husband.

As the Senior Vice President of Creative for the Global Girls' and Games Brands at Mattel, Evelyn Mazzocco leads the creative vision for both the Girls and Games business units including Barbie

News


Barbie Expands Doll Line Adding Three New Body Types
Today, Barbie is announcing the expansion of its Fashionistas® line with the addition of three new body types – tall, curvy and petite – and a variety of skin tones, hair styles and outfits. With these additions, girls everywhere will have infinitely more ways to play out their stories and spark their imaginations through Barbie.

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