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Flo Rida
Rapper; Founder of Big Dreams For Kids Foundation & the Florida Youth Football League (FYFL)
Flo Rida is rapper and singer-songwriter known for hit songs such as "Low", featuring T-Pain, which was a No. 1 hit for ten weeks in the United States in 2008, and "Right Round," featuring Ke$ha, which was a No. 1 hit for six weeks; both songs broke the record for digital download sales when they were released. Other international hit singles he has had include "Club Can't Handle Me," "Good Feeling," "Wild Ones" and "Whistle." He has frequently collaborated with other artists.
Born Tramar Dillard, Flo Rida was raised by a single mother in Miami’s rough neighborhood of Carol City. Music helped Flo Rida stay on the straight path. His father was a talented musician who encouraged his son to express himself through music. Growing up, Flo Rida was exposed to all kinds of music, thanks in large part to his sisters, some of whom formed a local gospel group. When he was a teenager, Flo Rida found local success rapping with a group called the Groundhoggz. At 18, he became the hype man for Fresh Kid Ice from 2 Live Crew. Eventually, Flo Rida caught the attention of DeVante Swing, formerly of famed R&B group Jodeci and spent a few years in Los Angeles working with him. Unable to land a record deal, Flo Rida returned home to Miami and in late 2006 hooked up with Poe Boy Entertainment and its CEO, Elric “E-Class” Prince. Months later, Flo Rida inked a deal with Atlantic Records.
Flo Rida is quickly approaching a remarkable 60 million singles sold worldwide. “Wild Ones (feat. Sia)” marks the superstar’s sixth consecutive RIAA platinum certified single not to mention his fifth top 5 hit on the all-encompassing Billboard “Hot 100” chart.
As for his stunning success, Flo Rida says, “If you have a dream and stay positive, there’s no way you can lose. The fact that I’ve come from where I’ve come from and been able to travel the world is just crazy. I remember seeing an entire family come to my show. They had a baby in a stroller, a four-year-old girl, and a seven-year old boy. That blew me away that they gave me their time, so I want to give people my time.”
To that end, Flo Rida has created Big Dreams For Kids Foundation and the Florida Youth Football League (FYFL), two non-profit organizations dedicated to improving the lives of inner-city, underprivileged youth through education, team sports, family enrichment and support. Flo also founded his own label, International Music Group (IMG).
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