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Francis Pierrel    

Global Brand President & CEO at Club Monaco

Francis Pierrel is an experienced Chief Executive Officer with a demonstrated history of working in the retail industry. Skilled in Trend Analysis, Negotiation, Luxury Goods, Trend Forecasting, and Sales. He is a strong business development professional with a MBA focused in marketing from Dundee Business School.

As the CEO of Club Monaco, Pierrel focuses on co-creation, which coincides with Club Monaco's mission to empower people around the world. With such a large span, Club Monaco is able to consistently test out new ideas from all over, an aspect that Pierrel says its integral to its success. Although it's inevitable that not every idea will work or go as planned, he says that it's vital to never let the fear of failure prevent one from experimenting with new avenues of innovation. Apart from making for a more open environment, this method of thinking allows Club Monaco to learn not only from its successes but also from what can be improved upon.

In addition to overcoming the fear of failure, Pierrel explains that it's important to maintain a focus on the experiences that a brand offers to its consumers, to create an open environment where everyone in an organization feels comfortable sharing their ideas, and to be listen to consumers and follow their lead where applicable.

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