Asís Martinez-Jerez joined the Harvard Business School faculty in 2001, where he has taught the first-year MBA course, Financial Reporting and Control and several Executive Education Programs. In 2005, Asís received the MBA Class Award for teaching excellence and in 2010 the Jim Bulloch Award for Innovation in Management Accounting Education. He currently teaches a second-year MBA elective of his own design, Customer Intelligence Advantage.

A native of Alicante, Spain, Asís earned his undergraduate degrees in Law and Business Administration at ICADE-Madrid. He achieved his MBA from Harvard Business School in 1991. After graduating from college he worked as an International Associate for La Suisse Assurances in Lausanne, Switzerland. Then, he worked as a consultant for McKinsey & Co., where he returned after his MBA to develop his professional activities in Europe and South America. Asís received his Ph.D. in Business Economics from Harvard University in 2002.

In his research, Asís focuses on issues related to the information and control systems to implement customer centric strategies as well as on corporate governance and its interaction with accounting information. Asís enjoys the company of his lovely wife, María José, and his daughters, Victoria and Aitana.

Accounting, Balanced Scorecard, Behavioral Finance, Boards of Directors, Consumer Behavior, Consumer Goods, Corporate Finance, Corporate Governance, Mergers and Acquisitions, Performance Measurement, Ethics & Integrity, Customer Experience, Customer Loyalty, CRM, Negotiation, Profitability, Finance, Corporate Responsibility, Organizational Behavior, Competitive Strategy, Marketing, Business Schools, Business Professor, Harvard, Culture