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Franck Ardourel  

Marketing Executive; Professor at Santa Clara University & Author

Franck S. Ardourel is a distinguished marketing executive, consultant, and keynote speaker with over two decades of expertise in Customer Experience (CX), digital transformation, marketing strategy, and technology. As the founder of his consultancy firm, FranckArdourel, since 2017, Ardourel has worked with numerous global brands, leveraging his in-depth knowledge of MarTech and AdTech to deliver cutting-edge solutions that drive growth and enhance customer engagement. He also serves as a professor at Santa Clara University's Leavey School of Business, teaching marketing and customer experience to MBA students.

Throughout his career, Ardourel has held prominent leadership roles, including Chief Marketing, Technology & CX Officer. As a recognized thought leader, he has been a keynote speaker at numerous industry events, sharing his insights on CX and emerging technologies. His accolades include recognition in the 2024 edition of Marquis Who's Who. Ardourel is also an accomplished author, writing works like Elevate Customer Experience: Your Blueprint for CX Excellence.

Speech Topics

Customer Experience in the Digital Age: Harnessing CX for Competitive Advantage

Mastering Customer Experience (CX) has become a cornerstone for business success in today's fast-paced, technology-driven marketplace. This thought-provoking presentation explores how organizations can drive growth by leveraging the total experience framework (TX), encompassing Customer Experience (CX), Employee Experience (EX), User Experience (UX), and Multi-Experience (MX). Franck Ardourel offers insights into the latest advancements in AI, MarTech, and AdTech, and how these technologies can enhance CX by delivering personalized, omnichannel experiences. Leaders will learn how to break free from legacy systems and integrate advanced data-driven approaches that put the customer at the heart of their business strategy.

Attendee Results:

  • Discover the role of first-party data and AI in shaping personalized customer journeys.
  • Understand how to evaluate and optimize CX across various touchpoints for better ROI.
  • Gain actionable insights into adopting a mobility-focused CX operating model to meet evolving customer demands.
  • Learn how to develop and implement a successful CX strategy that unifies customer interactions across channels, platforms, and devices.

Consumer Engagement Innovation in Digital Transformation: Unlocking New Growth Opportunities

In the era of digital transformation, consumer engagement has become the key differentiator for businesses looking to stay competitive. This presentation delves into how companies can leverage innovative technologies to transform their engagement strategies, creating seamless and personalized interactions across digital and physical touchpoints. From the integration of AI and machine learning to real-time data analytics, businesses can now predict consumer behavior and deliver more relevant and timely experiences. The talk explores how businesses can use these tools to build trust, enhance loyalty, and drive long-term growth.

Attendee Results:

  • Understand how to harness AI and data analytics to predict consumer needs and preferences.
  • Learn best practices for integrating digital tools that enable personalized, omnichannel engagement.
  • Explore case studies on how digital transformation can improve customer retention and satisfaction.
  • Gain insights into the future of consumer engagement in a digital-first world, including the role of automation, IoT, and next-gen communication platforms.

Mobile-Centric CX: Leveraging Technology for Enhanced Experiences

As mobile devices continue to dominate consumer behavior, creating a mobile-centric customer experience (CX) has become a necessity for businesses aiming to meet the evolving needs of their customers. This presentation focuses on how businesses can harness mobile technologies to enhance CX, providing seamless and personalized interactions across every customer touchpoint. From mobile apps to location-based services and real-time notifications, mobile-centric strategies can drive engagement, improve satisfaction, and increase loyalty. The talk highlights how mobile technologies can be integrated into a broader CX strategy, ensuring that customers enjoy frictionless experiences anytime, anywhere.

Attendee Results:

  • Discover how mobile-first strategies can elevate customer engagement and retention.
  • Learn to integrate mobile apps, SMS, and real-time notifications into an omnichannel CX approach.
  • Explore the role of mobile data in creating personalized, location-based experiences that cater to customer preferences.
  • Gain insights into the latest mobile technologies and trends that can enhance customer satisfaction and streamline digital interactions.

Building CXM Excellence: The Modern MarTech and Ad Tech Stack

In the digital age, creating a seamless and personalized customer experience (CX) requires more than just data—it requires the right technology stack. This presentation delves into how businesses can build CXM excellence by integrating modern MarTech and Ad Tech tools. By leveraging a comprehensive stack that includes Customer Data Platforms (CDPs), AI-driven analytics, and multi-channel marketing hubs, organizations can deliver personalized experiences at scale. This session will highlight how MarTech and Ad Tech align to optimize customer interactions, drive engagement, and maximize ROI in today’s competitive landscape.

Attendee Results:

  • Learn how to build a robust MarTech and Ad Tech stack that enhances CXM strategies.
  • Understand the role of AI, CDPs, and multi-channel hubs in delivering personalized, data-driven experiences.
  • Discover best practices for aligning marketing and advertising technology to improve customer engagement.
  • Gain insights into optimizing your tech stack for scalability, efficiency, and improved customer loyalty.

Innovative CXM: Leveraging Marketing AI for Superior CX Results

As customer expectations continue to rise, businesses must adopt advanced Customer Experience Management (CXM) strategies to stay competitive. This presentation explores how companies can leverage Marketing AI to enhance customer experience, delivering hyper-personalized interactions that drive satisfaction and loyalty. By integrating AI-powered tools into their marketing strategies, businesses can predict customer needs, optimize campaigns in real-time, and provide seamless experiences across all touchpoints. Attendees will gain insights into how AI can transform CXM by enabling smarter decision-making, automating processes, and fostering deeper engagement.

Attendee Results:

  • Learn how AI can revolutionize CXM by delivering personalized customer journeys.
  • Understand the role of predictive analytics in anticipating customer needs and behavior.
  • Discover how AI-driven tools can optimize real-time marketing performance and customer interactions.
  • Explore best practices for integrating AI into your CXM strategy to drive superior customer outcomes and loyalty.

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