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Frank Eliason  

Frank is senior vice president of social media for Citigroup.

Frank Eliason is the Director of Digital Care for Comcast. In the past year Frank has become well known in social media for the Customer Service outreach function that his team has been involved with. This work has been recognized by many news organizations such as ABC News, New York Times, Business Week, among many others.

Taking the simple approach of simply asking “Can we help” has created new communication channels for Customers and an improved Customer experience. Prior to joining Comcast in 2007 Frank has worked in Customer Service management for Advanta Bank and Vanguard Investments.

Frank is married to Carolyn and his children are Lily, Robyn and Gianna. His first experience in social media was not listening to customers, but rather communicating about the health of his daughter Gianna, who was born premature. Years later, when she was diagnosed with cancer, he again turned to communicate through his family website. She passed away in 2004, shortly before her 4th birthday. Her website connected his family to so many great people from around the world. In Gianna’s memory, when possible, Frank continues to work to support many of the charitable organizations that were there for his family.

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