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Frank Luntz      

Political Pollster & Communication Expert

Dr. Frank I. Luntz is one of the most honored communication professionals in America today. The “Instant Response” focus group technique pioneered by Luntz has been profiled on 60 Minutes, Good Morning America (on Election Day), and on PBS’s award-winning Frontline. He has been a guest on virtually every talk show in America, including multiple appearances on The Daily Show and Real Time with Bill Maher, as well as Meet the Press, Nightline, The Today Show, the PBS News Hour, and Face the Nation.

Luntz was a Debate Night, Election Day and impeachment commentator on Bloomberg, CNBC and the BBC in 2020, CBS in 2016, Fox News in 2008 and 2012, and MSNBC in 2000. His reoccurring segments on MSNBC/CNBC, “100 Days, 1000 Voices” won the coveted Emmy Award in 2001.

Throughout his career, Luntz has worked for more than fifty Fortune 500 companies and CEOs. However, he is best known for political commentary – more media outlets have turned to him to understand the hopes and fears of Americans than to any other political pollster. He appears regularly on HBO and Fox News, having co-hosted many live primetime specials and dial sessions during the presidential debates. In both 2012 and 2016 elections, Frank was the only non-journalist invited to host a debate of the GOP presidential contenders. He also served as a consultant to the NBC hit show The West Wing.

Luntz has written, supervised, and conducted more than 2,500 surveys, focus groups, ad tests, and dial sessions in more than two dozen countries on six continents over the past 20 years. His political knowledge and skills are recognized globally, and he has served as an election consultant and commentator in Canada, Britain, Ireland, Germany, Austria, the Netherlands, Australia, Venezuela, and Ukraine.

Speech Topics

Words that Work: It’s Not What You Say it’s What People Hear

Getting to the Hopes & Fears in the Political Race

What Americans Really Want…Really


Polling profession 'done' after election misses: 'Devastating to my industry'
Frank Luntz declared that “the polling profession is done” after this year's presidential election, in which a number of polls appeared to show a much brighter picture in various states for Democratic presidential nominee Joe Biden.
Frank Luntz: Groups Who Are Usually Democratic Voters Are ...
Pollster Frank Luntz analyzed the PBS NewsHour/Politico Democratic presidential primary debate in an appearance on Laura Ingraham's FOX News program ...

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