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Frank Luntz    

Political Pollster & Communication Expert

Frank Luntz is an American political and communications consultant, pollster and pundit, best known for developing talking points and other messaging for Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, and public relations support for pro-Israel policies in the Israeli–Palestinian conflict. He advocated use of vocabulary crafted to produce a desired effect; including use of the term death tax instead of estate tax, and climate change instead of global warming.

Luntz has frequently contributed to Fox News as a commentator and analyst, as well as running focus groups during and after presidential debates on CBSN. Luntz describes his specialty as "testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate." He is also an author of business books dealing with communication strategies and public opinion. Luntz's current company, Luntz Global, LLC, specializes in message creation and image management for commercial and political clients.

Speech Topics


What Americans Really Want…Really

Getting to the Hopes & Fears in the Political Race

Words that Work: It’s Not What You Say it’s What People Hear

News


Secret Tape: Top GOP Consultant Luntz Calls Limbaugh "Problematic"

Frank Luntz, the media-friendly Republican consultant and word wiz, told a group of college students this week that Rush Limbaugh and right-wing talk radio are ...

The Redskins Owner Paying Frank Luntz to Spin His Team's Name ...

Washington Redskins owner Daniel Snyder refused to give up his beloved team's name despite a lawsuit and letters from 10 members of Congress. But now it ...

Marco Rubio Previously Paid Pollster Frank Luntz, Who Praised ...

Pollster Frank Luntz got significant airtime to direct a post-debate focus group that unsurprisingly was very favorable to Rubio, the GOP establishment pick in the ...

Frank Luntz: Michael Bloomberg has presidential opening ...

Veteran GOP pollster Frank Luntz says there is much more than a political lane available for former New York City Mayor Michael Bloomberg (I) to join the ...

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