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Frank Malsbenden  

Vice President, General Manager, Vision Retailing Inc.

Frank Malsbenden is responsible for Vision Retailing's operations, product development, web site development, merchandising, marketing, customer service, and finances. Vision Retailing, a division of HH Brown Shoe Co., owns Shoeline.com, Supershoes.com and Addingtonfalls.com. Vision Retailing is a leader in the use of online video, AJAX in the checkout process, and RFM metrics in CRM applications and e-mail marketing.

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