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Franklin Parrish      

Brand, Marketing & Content Strategist; Creative Director at Kaiser Permanente, Adjunct Professor, Georgetown University

Franklin Parrish is currently the creative director and strategic marketing leader at Kaiser Permanente Mid-Atlantic, supporting $6B in annual revenue. Parrish has more than 20 years of experience in brand and marketing strategies, advertising, and content development. His responsibilities include brand, marketing, and creative strategies and development, media buying, budgeting, and providing strategic direction and operational guidance for Kaiser Permanente’s marketing and advertising efforts. He and his team have won 50+ awards for their creative content since 2017.

Previously, Parrish taught a master's-level course in digital marketing strategy at Delaware’s Wilmington University and currently teaches content strategy at Georgetown University’s School for Continuing Studies. Students learn his method for melding brand insights and storytelling together with audience demographics, behaviors, and psychographics to create relevant content plans that power winning marketing campaigns.

Parrish has presented and led discussions on a variety of brand, marketing, and content topics for the Association of National Advertisers (ANA), Content Marketing World, AQUENT, South by Southwest, Howard University, and The Defense Information School (DINFOS). He also sits on the Content Strategy Advisory Council for the ANA.

Speech Topics

Power & Prestige: The Building Blocks of a Healthy Corporate Culture

Customized User Journeys: Take Personalized Marketing to the Next Level

Define Your Brand, Find Your Audience; Using Your Brand Competencies to Define your Target Audience

Humanizing Your Personas: Leveraging Jungian Archetypes for Messaging that Motivates

Content Strategy: Developing Content that Excites Your Audiences and Drives Your Business

Audience Psychographic Segmentation: Moving From Facts to Feelings

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Story As Strategy: Using a Storytelling Framework to Communicate and Develop Strategy

Marketing with Purpose: Aligning Company Mission to Audience Needs

Selling Feelings: Marketing for Companies with Intangible Products

Everyone Doesn't Have to Like You: Build Your Brand Tribe for Business Success

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