Fred Cook is chief executive officer of GolinHarris and is responsible for key client relationships, strategic planning and managing the firm. Fred has been with the agency since 1986 and served as managing director of the western region and chief client officer.

Fred architected the agency’s new model, g4, which integrates strategy, creativity and engagement into one seamless package that is delivered to clients. He is also committed to ensuring that GH provides a rewarding, challenging career for the best PR professionals in the business.

During his tenure at GH, Fred has managed strategic planning and brand marketing campaigns for companies such as Nintendo of America, Visa, Southwest Airlines and Amazon.com. He has orchestrated public affairs and handled crisis management programs for BAX Global, The Walt Disney Company and Toyota. He has also developed research-based brand positioning campaigns for Yamaha, Walt Disney Imagineering and Weyerhaeuser. In addition, Fred has developed numerous international public relations programs for clients such as the Singapore Tourist Promotion Board, Air New Zealand and Canon.

Fred is a trustee of the Institute of Public Relations, and a former board member of The Council of Public Relations Firms. He is also a member of The Economic Club of Chicago, The Executives’ Club of Chicago, Public Relations Seminar and The Arthur W. Page Society

Authors, Management, Teamwork & Teambuilding, Leadership, Strategy Implementation, Media Professionals, Public Relations, Strategic Leadership