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Frederick Afrifa          

TEDx Public Speaking Coach & Communication Specialist

Recognized by the BBC as the leading public speaking expert in the UK, Frederick Afrifa is a globally recognized speaker, TEDx public speaking coach, and the visionary co-founder of Believe In Greatness. Leveraging his expertise, he has collaborated with TEDx organizers, fine-tuning the delivery of speakers to ensure their messages resonate powerfully with audiences. His dedication to enhancing communication skills has left an indelible mark on professionals worldwide. His philosophy debunks “fake it, till you make it” and instead allows individuals to embrace imperfections in order to achieve a more authentic communication style.

Believe In Greatness, under Afrifa's leadership, received acclaim from the BBC as the premier public speaking training company in the UK. Thousands of professionals have benefited from their transformative approach, conquering the fear of public speaking. Afrifa's impact extends beyond individuals to organizations and universities, empowering staff to communicate effectively and confidently. Notably, Afrifa has worked closely with managing directors and senior executives, including those from esteemed organizations like the Association of British Insurers. His coaching has enabled them to navigate meetings and thought leadership conferences with increased composure and impactful communication.

In the realm of politics, Afrifa has collaborated with individuals possessing high technical knowledge but seeking to enhance their communication skills. His tailored coaching has enabled these individuals to convey their ideas with clarity and confidence.

What sets Afrifa apart is his dynamic and interactive approach to speaking engagements. In a landscape where conferences often feature speakers talking at the audience, Afrifa's sessions stand out. Through engaging and participatory sessions, he elevates excitement levels, fostering a more connected and enthusiastic audience. The result will make your conference an incredibly impactful event with enhanced participant engagement, translating into superior feedback and results.

Speech Topics


"Overcoming Anxiety & Conquering Fear To Reach "The Next Level"

Scientifically the top 3 things that stop people from reaching their potential are:

  • Fear of failure
  • Lack of self belief
  • Procrastination (a from of anxiety)

All these stem from anxiety & fear. Our brains are wired to protect us, therefore stop us from indulging in dangerous things. The same part of our brain which once upon a time helped us survive in a primitive world are now stopping us becoming the best version of ourselves in this society. As an international sprinter, I have had to win the war with my mind on numerous occasion in pursuit of 2 national titles. I took well over 7 years to figure it out.

From my "The Next Level" speech, attendees will understand how professional sportspeople train their brain to turn fear into excitement allowing them to perform at their peak under extreme pressure.

Applying the learning will help all attendees get to "The Next Level" whether in their business, or personal endeavors.

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