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Fredrik Haren      

Idea Generation • Creativity • Innovation • Vision • Entrepreneurship • Marketing

Fredrik Haren has quickly become one of the most talked-about names in the field of creativity. Based in Singapore, he is an accomplished author and speaker who has delivered over 1,000 presentations, lectures and workshops across 25 countries, focused on creativity, idea generation and entrepreneurship. He was voted Speaker of the Year in 2007 in Sweden and was nominated Entrepreneur of the Year in 2003 by the Swedish magazine Shortcut and has received honorary mentions in the Innovative Thinker of the Year award, run by the Swedish Post Office's small business magazine, You & Co. Fredrik is the founder of, a company whose business idea is to do business from ideas!

Fredrik presents on a range of topics including: From the Information Age to the Innovation Age; Why business creativity will become even more important in the future; Why we are less creative than we think - but more creative than we can imagine! He punctuates his messages with a number of amusing examples to help the audience understand the value of thinking in new ways, yet appreciate just how difficult this is to accomplish.

Fredrik has worked with clients including ABB, American Express, China Mobile, China Telecom, Ericsson, GE, HP, IBM, INSEAD, IKEA, Microsoft, Ministry of Finance Singapore, Nokia, Ogilvy, Pfizer, Saab, Sandvik, SonyEricsson, Swedish National Bank, Swedish Radio, Swedish Parliament, Stockholm School of Economics, TeliaSonera and many others.

Fredrik was born and raised in Sweden and following a period of time living and working in Beijing is currently based in Singapore. He is the author of The Idea Book (2004), which is a book and notebook combined, designed to awaken creativity. This has sold over 50,000 copies of the Swedish version alone and is now produced and sold in countries all over the world. His latest book, The Developing World (2009) is about creativity, dreams and a curiosity about the world, written about change and awakening and the dangers of not seeing what is going on in the world today.


Speech Topics

Business Creativity.

In this presentation Fredrik Härén explains just what creativity is, why it is so hard to obtain, and why it is more necessary now more than ever. Attendees learn how to become more creative and help their organizations grow.

A Rapidly Developing World.

Based on the research for The Developing World, this presentation stresses the importance of seeing how the world is changing and the importance of developing “idea perception.” Fredrik Härén explains how it is possible to rapidly develop new ideas and details how creativity is different in the developing world versus the developed world.

One World One Company.

Based on the research for One World, One Company, Härén explains how it is possible to become a “truly global company.” There are many challenges that companies face to accomplish this and Fredrik guides the way for them to succeed. There are many advantages to having a global company, and attendees learn why some companies thrive in the global world and others do not.


Today’s Winners, Yesterday’s Dreamers – Fredrik Härén

In these videos from Globe Forum, the renown Swedish speaker on business creativity, Fredrik Härén, talks about the importance of visionary thinking. The videos are a couple of years old but I think they are still relevant.

The telecom industry has been hugely affected by Internet and lots of entrepreneurs has made a fortune in this industry, that only twenty years ago was dominated by huge corporations. The electricity industry today looks a lot like the telecom industry did twenty years ago. Is this the business standing in line to be transformed by visionary entrepreneurs? How might this industry look within twenty years? In this challenging video Fredrik Härén looks into the future and asks the question: Is the future history repeating itself?

In 2003 Fredrik Härén was nominated to the “Entrepreneur of the year” by the newspaper Shortcut and Företagarna. After this award the wheels where set in motion and in 2004 Fredrik Härén received an honorable mention by Postens småföretagartidning Du & Co. as the Innovator of the year. In 2007 he was appointed, together with his brother Teo Härén, the Speaker of the Year in Sweden. By now he has written 6 books. The books main purpose is the aim to bring out the creativity of the reader. Fredrik now lives in Singapore but often visits Sweden.

The Malaysian Insider

MAY 14 — I have lost count of the number of times I have been asked: “As an author of creativity books, how on earth can you live in Singapore?”

And when I reply, “Because I think it is the best place in the world to live for a creative person”, most people think I am kidding and everyone asks me to explain.

But no, I am not kidding. And yes, let me explain.

I moved to Beijing from my native Sweden in 2005 because I wanted to be in Asia when Asian countries truly started to embrace creativity.

The defining moment for me was when Hu Jintao gave a speech to the Chinese people in which he said that “China should be an innovative country 15 years from now”.

Since I write books on business creativity, I just had to move to Asia and see this shift happen.

After two years in Beijing, I learnt two things: Firstly, I wanted to leave Beijing, which is a fascinating city, but has too much traffic, too much pollution and too little water for a Swede brought up in the Stockholm archipelago; and secondly, I wanted to remain in Asia.

So I went on a grand journey. While doing research for my book “The Developing World”, I constantly travelled over a period of more than 10 months.

I went to 20 developing countries and when I came to each new city that I thought had potential to become my new home, I made sure my schedule allowed me to stay a few extra days to get a feel of life there.

I spent two weeks each in Seoul, Hong Kong, Bangkok, Shanghai, Mumbai, New Delhi, Istanbul and Singapore.

Then I made a list of positives and negatives about each city. Obviously, Singapore won in the end.


Why? Well, for many reasons.

Such as quality of life — I now drink as much fresh mango juice in Singapore as I did beer in Beijing, weather (no, I do not mind the heat; I love it), security (I love countries where there is a good chance you will get your iPhone back if you left it behind in a restaurant) and convenience (like the fact that Changi Airport has extensive connections to the world, since my work involves a lot of travelling to different countries on a frequent basis).

Those are the usual reasons that attract most people to Singapore.

But the main reason I live in Singapore is because this city-state, to me, is the one place on earth where it is the easiest to have a globally-creative mindset.

Some people say Singapore is “Asia for beginners”. I do not agree. I think Singapore is “globalisation for beginners”, or rather, “globalisation for early adopters”.

With a diverse mix of races, religions and nationalities, Singapore not only represents the cross-section of the world, it is also a time capsule of what the world will look like in the future.

And I love that.

New York may call itself “the capital of the world” but Singapore is the world. Unlike New York, which is a global city in the United States, Singapore is a global city — a global city-state. Singapore is a city in the world, not a city in a country in the world.

And this makes it easier to have a global outlook here since nationalistic barriers do not block the view as much.


A positive side-effect of this is that Singapore is one of the least racist countries in the world.

Now, that does not mean that there is no racism in Singapore, but I have worked in more than 40 countries, and I have never experienced less racism than I do in Singapore.

That is important to me. Not only because we are a mixed-race family — I am from Sweden, my wife from the Philippines and my son a happy mix of Stockholm, Manila and Singapore.

As an European, I am ashamed and disappointed when European leaders recently proclaim that “the multi-cultural society does not work”. I just wish they would come to Singapore.

To live in a place that is celebrating “Western New Year” and “Chinese New Year” is not only twice as fun, it also gives you the feeling that there is more than one way of doing things.

On a recent New Year’s Eve party, we realised our group consisted of 10 people with 10 different passports.

A friend told me how they had had an after-work beer at his company and 14 people — from 14 different countries — showed up.

At our wedding, we had 40 guests from eight countries, comprising at least four religions and four races, and, at the time, no one was counting.

It all just felt as if it was the most natural thing in the world. The point, of course, is that it is not the most natural thing in the world. Unfortunately, in most places in the world, it would be rare, strange and exotic to have such a natural mix of backgrounds.

For people living in Singapore, it is so natural you do not grasp how unnaturally natural it is, and how valuable.


Now, do not get me wrong. I am not saying that knowledge of your own culture and background is not important. It is.

It is often said that a person without roots is fickle, doesn’t know how to connect to who he is and can be easily manipulated, because there are no basic values keeping him grounded. Roots are important.

But if one is going to use a metaphor (in this case, of likening a human being to a tree), one has to use the whole metaphor. Because it is equally true that a tree without branches also perishes.

A tree that does not spread its branches out in all directions to gather as much sunlight and energy as possible might have deep and strong roots, but it will eventually still wither and die.

In other words, to be rootless is dangerous, but so is being branchless.

And if your own culture is the roots, the cultures of the rest of the world is the energy that your branches need to reach out to, so that you can get new ideas and ways of doing things by learning from others, be inspired to try new foods, acquire new habits and try new customs.

It will make you curious of other ways of doing things, be inspired by different ideas and energised by alternate points of views. And that is what creates creativity.

And nowhere in the world is it easier to let your branches spread out than in Singapore.

Want some exposure to American influence? Watch “American Idol” the day after it airs in the US.

What about a dose of Indian culture? Join in the Deepavali celebrations together with thousands of Indians in Little India.

Want to practice your Chinese language? Go and order frog in Geylang.


The Icelandic Vikings, who lived a thousand years ago, had a word for people who never left their farms on Iceland and never ventured outside. The word was “heimskur”. It means moron.

As they saw it, a person who did not open up to the world to find new ideas from other cultures was a moron. I think the Vikings would have loved Singapore. I sure know that I do. It is the one place with the fewest heimskurs that I have found.

Too many people limit their potential, their creativity — and in the end — their lives, because they are not embracing the whole human spectrum of creativity.

They are not taking full advantage of the potential of the world, because they are not living in the world. They are stuck in their own corner, looking inwards, seeing whatever that is different as “foreign”.

And I think that answers the question of why I am living in Singapore — because Singapore makes me more human by making me more a part of the world, a part of humanity. And by being part of the world, I have a bigger chance to be inspired and have new ideas.

Ideas that will benefit us all. — Today

  • Fredrik Haren, an author and speaker on business creativity, has lived in Asia since 2005, and has been in Singapore since 2008. His work “The Idea Book” has been included in The 100 Best Business Books of All Time.

  • This is the personal opinion of the writer or publication and does not necessarily represent the views of The Malaysian Insider.

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