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Freya Williams  

North American CEO of Futerra

Freya Williams is North American CEO of Futerra, a global sustainability change agency.

Freya is a seasoned brand strategist who has devoted the past six years of her career to mainstreaming sustainable living through the power of brands. Freya co-founded OgilvyEarth and during her time there had the opportunity to work with sustainable business leaders including Unilever, the Coca-Cola Company, Delhaize Group and Tetra Pak on brand platforms designed to engage and motivate mainstream consumers.

Freya launched the influential publication Mainstream Green: Moving Sustainability from Niche to Normal (of which she is co-author) at Sustainable Brands 2011. This thinking has since shaped the way many marketers approach marketing around sustainability. Freya recently joined Publicis Kaplan Thaler where she will continue this work. She lives in New York with her husband and two small children.


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