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Gabby Cohen  

Branding Expert, Former PR & Marketing Director of SoulCycle

Gabby Cohen specializes in media relations, brand strategy, brand positioning, partnerships, influencer programs, and strategic program development for lifestyle, fitness, consumer, hotel, destination and lifestyle clients.

As the former VP of PR and Brand Strategy at SoulCycle, she helped to grow the brand from five to 36 studios over the four years, secured thousands of strategic media placements from The Today Show to Vanity Fair, developed key brand partnerships, managed all influencer marketing and celebrity/VIP relations.

Her hotel and destination experience includes Westin Hotels & Resorts, Sheraton Hotels & Resorts, St. Pete Clearwater, Florida, The Bowery Hotel in NYC, Element Hotels, The Dylan Hotel, The Jane Hotel, and The Elysian Hotel. I have secured placements for my clients in The New York Times, CNN, Ace of Cakes, Condé Nast Traveler, USA Today, Travel + Leisure, The Today Show, and MSN.com.

Prior to NJFPR, she was a marketing and PR consultant with Bonnie Reuben Communications and Heart of Brooklyn. She earned a Masters in Tourism Marketing and Development from New York University and a Bachelors in Fine Arts from Syracuse University.

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