Gabi Gregg initiated her blogging journey in September 2008, with a focus on fashion journalism for women of size 14 and above. This endeavor transformed into a full-time occupation, involving partnerships with brands, featuring gifted products, and utilizing affiliate links while maintaining editorial control to ensure the content reflects her style and opinions. Besides, she expanded her reach by contributing to several high-profile online platforms such as Vogue.it, Refinery29, xoJane, Glamour.com, and Essence.com.

Gregg's influence and reach extended beyond her blog "GabiFresh," as she made appearances on prominent television shows including "Good Morning America," "The Today Show," "Rip the Runway," "Just Keke," and the "MTV VMA’s." These platforms amplified her voice and allowed her to reach a broader audience, further establishing her as a significant figure in the fashion industry. Her work did not go unnoticed, with features in esteemed publications like "Glamour," "Teen Vogue," "InStyle," "The New York Times," "Seventeen," "Time Out New York," and "Cosmopolitan."

In addition to her successful blog and media appearances, Gregg co-founded the clothing brand PREMME in 2018, alongside fellow fashion blogger Nicolette Mason. This venture further solidified her position as an influential figure in the fashion industry, especially in the realm of plus-size fashion. She founded Villa Fresca, a size-inclusive leisure and swim brand, in 2024.

Today, Gregg continues to be a leading voice and creative director in the fashion industry, championing inclusivity and diversity in a field often criticized for its lack of representation.

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