Gary Atkinson, Director of Embedded Marketing, ARM, is based in Cambridge, UK, but spends his time travelling the world talking to people who already have or may have a use for embedded or deeply embedded ARM-based processors. Areas that use lots of embedded processors or microcontrollers are the Automotive, Smart Energy, Medical and Industrial Automation industries. He is particularly interested in how the mass deployment of low cost and low power sensors can provide the real-time data needed to improve production or energy efficiency, or automate how one machine talks to another.

SXSW