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Gary Morrison  

SVP & Head of Retail Expedia Inc United Kingdom

Gary Morrison, SVP and Head of Retail Expedia Worldwide, adds:

We are taking initial steps to help reviewers to categorise reviews for a particular audience to help cut through to the most relevant information. By structuring this information in a consistent way, information can be more easily combined and applied for enhanced recommendation,

[i] Empowering Inspiration: The Future of Travel Search: PhoCusWright research, researched and written by Carroll Rheem. Sponsored by Amadeus. February 2012 [ii] Source: PhoCusWright, European Consumer Travel Report Fourth Edition, September 2013 [iii] Source: PhoCusWright, China Consumer Travel Report, September 2013

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