Gene Alvarez has 24 years IT experience in business impact assessment, vendor management, project management, software development and delivery of complex business applications.

He is an expert on sell-side strategies and technologies such as e-commerce, channel/partner relationship management, web content management, personalization and consumer portals. Before Gartner he was with Nine West Group and KPMG Peat Marwick.

Digital Marketing, Retail, Executive Leadership, Business, Business Leadership, Technology,