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Geoffrey Moore        

Organizational Theorist, Management Consultant & Author

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk.

Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, "Crossing the Chasm," focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, "Zone to Win," addresses the challenge large enterprises face when embracing disruptive innovations, even when it is in their best interests to do so. It’s time to stop explaining why they don’t and start explaining how they can. This has been the basis of much of his recent consulting.

Irish by heritage, Moore has yet to meet a microphone he didn’t like and gives between 50 and 80 speeches a year. One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders.

Moore has a bachelors in American literature from Stanford University and a PhD in English literature from the University of Washington. After teaching English for four years at Olivet College, he came back to the Bay Area with his wife and family and began a career in high tech as a training specialist. Over time he transitioned first into sales and then into marketing, finally finding his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three.

Speech Topics

Five Stages of Marketing Maturity: Where is Your Organization?

Based on 25 years of marketing experience in the high-tech sector, Geoffrey Moore lays out his Marketing Maturity Model, tracing the evolution of a start-up's marketing from a nice homepage to global domination. Along the way he gives audience members a complete set of diagnostics to see where their organization fits in the progression and what elements they might want to focus on next.

Managing Company Culture: No Hot Tubs Required

While it is generally acknowledged that company culture has a huge impact on the success of enterprises, there have been few models that help executives understand and leverage culture as part of the management toolkit. Building on the material in his most recent bestseller, Living on the Fault Line, Geoffrey Moore lays out models and methods for a no-nonsense approach to the topic that has deep implications for leadership and change management initiatives.

Provocation-Based Selling: How to Break and Enter Established Markets

Selling disruptive innovations requires a special approach as markets are self-organized to privilege incumbents and exclude challengers. The key is to win over the ever-elusive executive sponsor. Drawing on six years of experience as a venture partner at Mohr Davidow Ventures, Geoffrey Moore explains how start-ups have learned to get past the gatekeepers and capture the attention and support of line-of-business executives.

Core vs. Context: Reallocating Resources for Competitive Advantage

When processes no longer result in marketplace differentiation, they go from being core to context, but all too many continue to consume the bulk of an enterprise's resources. Building on the material in his most recent bestseller, Living on the Fault Line, business speaker Geoffrey Moore explains how the resulting decline in revenues and margins can be overcome through aggressive resource reallocation and human capital renewal.

Darwin and the Demon: Innovating Within Established Enterprises

Caught between the Darwinistic forces of globalization and commoditization, and the demon of corporate inertia, established enterprises are increasingly challenged to innovate. In this fascinating keynote speech, consultant Geoffrey Moore leverages his life cycle models to outline a broad range of innovation strategies and align them with a category's current stage of market development.

Chasms, Bowling Alleys, Tornadoes, and Main Street: Marketing High Tech in the 21st Century

Drawing on his best-selling books, Crossing the Chasm and Inside the Tornado, business speaker Geoffrey Moore traces the path markets take through the Technology Adoption Life Cycle and explains what vendors must do to succeed at each stage.

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Technology, Business Education

Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

The Gorilla Game

Inside the Tornado

What's in Store: Accommodating Technology Shifts in the Back Room

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News

Geoffrey Moore to Deliver Keynote Address at Trifork GOTO ...
Trifork, the organisers of GOTO Accelerate have announced that author Geoffrey Moore is to provide the keynote address at its inaugural London event on ...
Dealing with Darwin: How Great Companies Innovate at Every ...
Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed ...

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