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George Lucas, PhD    

Trainer, Consultant, & Author; Helping Organizations Improve Their Negotiation Skills, Sales, Marketing, and Leadership.

For over 25 years George Lucas has been a resource to organizations as a speaker, trainer, consultant, and field coach. His primary areas of expertise include business-to-business negotiation skills, B-to-B sales, business development, marketing strategy, and leadership skills. Lucas has conducted these initiatives across North America, Asia Pacific, Europe, Latin America, and Africa. A partial client list in the commercial insurance and risk management space include: Bowring Marsh, Navigators Insurance, MMC, Fred C. Church/Assured Partners Insurance, AON, Heffernan, Hylant, EPIC, and Lockton.

Lucas received his Bachelors degree, MBA and Ph.D. from the University of Missouri. Following his BSBA, Lucas served in field sales positions with American Hospital Supply Corporation and Pitney Bowes. He has held faculty positions at both Texas A&M and The University of Memphis. He was recognized as one of the top professors in the Executive and International MBA programs.

Lucas is author and co-author of several successful books including "The One Minute Negotiator" with Don Hutson, a National Best Seller in the New York Times, The Wall Street Journal and USA Today. Lucas lives in Winchester with his wife Kelly, and has two sons, two step-sons and one granddaughter.

Speech Topics

Twenty-first Century Leadership

  • Creating a break-through high performance team
  • 5 Powerful Leadership Strategies that Work
  • Coaching – focused Intensity for Outstanding Results
  • The Secrets of Exceptional Managers : Managing Different People Differently
  • Leadership Style: Earning Loyalty from your Producers

Sell Value – Not Price!

  • Tactics for building immediate Trust and Rapport
  • How to be Outstanding! The 7 Keys to differentiation to BLAST by your competitors
  • Re-margin your Profit Zone: Build Value-rather than cut price!
  • Do you have what it takes? Attributes of consistent high performers
  • Learn the latest skills of Needs-Analysis and the development of targeted solutions to get the YES!

The One Minute Negotiator

  • Succeeding in a life filled with Negotiations
  • The rampant disease of “Negotiaphobia” and the 3-Step E-A-S-Y Process to Treat it
  • The Four Viable Negotiation Strategies - when and how to use each
  • The Flawed Tactic of Compromise and how to deal with it
  • Pearls of Wisdom for Experiencing More Success with Less Stress in life

The One Minute Entrepreneur

  • The "Five P's" for Solid Results (Principles, Passion, Profit, People, Priorities)
  • How Differentiation helps you be their best choice
  • Today’s Keys to Success in Business
  • The Attributes of Entrepreneurial Leaders
  • How to Turn Success Into Significance

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