Geronimo Emili, author of the blog PRItaly was born in Paris in 1970; married, one son, grew up in Milan and moved to Rome in 2005. Geronimo started young to work in communication area, first as assistant to the monthly magazine Prima Comunicazione and then, in 1994, to the newspaper "La Voce". In the 1995 he started his public relation carrer working for a number of PR agencies as Bonaparte48, Edelman, Weber Shandwick, Chiappe Bellodi, Adnkronos communication, Say What, MN, Zig-Zag. Geronimo has provide advice for many companies as Fineurop, IGM Waste Management, Canal Plus, Elsacom, Ideal Standard, Enel, Alitalia, British American Tobacco, Philip Morris, ABM Merchant, Sony Playstation, MasterCard, Teleperformance, Mercedes, etc. In 2007 he served as chief of press room of WEC, World Energy Congress (500 journalists accredited). Today Geronimo is focused on communication strategies for digital money area: he is founder of the international format of "No CashDay" and editor of Waroncash.org.

Geronimo is an expert on public relation strategies, crisis management, media relations, strong consumer of social networks tools and a well know investigator in communication solutions.

The Geronimo's speeches are interesting, different and often fun too.

Innovation, Change Management, Marketing, Social Networking, Branding, Advertising, English, Europe, Keynote, Blogging, Guerrilla Marketing, Online Relationships, Inspirational, Technology, Media Professionals, Motivational, Leadership,