Extremely visual thinking women. Passionate to apply the "design thinking" and "design doing" methodology to solve complex problems, focusing on human needs to improve innovation and competitiveness of organizations, startups and cities. Experimental, cool hunter, and serial researcher and entrepreneur. Founding Curator, Montevideo HUB - Global Shapers Community. Founder www.innodriven.com, an innovation firm focuses on social innovation, design thinking and innovation methods to solve problems in the bottom of pyramid (BoP) and cities. Founder www.3vectores.com a design, branding and strategy firm. Designer graduated from ORT University Uruguay. Master (Cum Laude) in Business Design (MBD) Domus Academy Milán, Itlay. Has designed more than 50 brands and websites, including cities brands (citimarketing). Professor of design thinking at ORT University Uruguay. Selected Board Member of Uruguay Country Brand team, led by the Ministry of Tourism. Innovation consultant in the cluster Destino Punta del Este. Has led several campaigns on sustainability and social innovation. Co-led the International Youth Campaign Rio + Vos with support from the AVINA Foundation and various local actors, as a national campaign in Uruguay to raise awareness on the United Nations Rio+20 Conference. Director of www.TEDxPuntadelEste.org, mentor and licensing. Co-Autor Business Model You book, A One-Page Method For Reinventing Your Career. Contributor in the spanish version of Business Model Generation Book (global bestseller), a handbook for visionaries, game changers, and challengers striving to defy outmodel business model and design tomorrow´s enterprises writen by Alex Osterwalder. Has won several design contests (national and international). Was selected by Ministry di lavoro di Italia for the project called “Promotion of Made in Italy”. International speaker and facilitator about, innovation, design thinking, service design, smart cities, business model, social innovation.

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