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Giuseppe Stigliano    

Three-Time CEO, Marketing Professor & Author

A recognized thought leader and sought-after advisor and keynote speaker. Giuseppe Stigliano is an entrepreneur and manager with over two decades of international marketing and communication experience. He has served three times as CEO at international agencies, including leading a WPP EMEA team dedicated to FCA, J. Walter Thompson, and Spring Studios, partnering with more than 300 companies globally.

With a Ph.D. in Marketing and Economics, Stigliano has co-authored three business books with Philip Kotler: 'Retail 4.0', 'Onlife Fashion', and the most recent 'Redefining Retail’. His books have been translated into eight languages, reaching a total readership of over 100,000 people worldwide. As a keynote speaker, he has been invited to give talks in more than 30 countries to both B2B and B2C audiences across various industries. As an advisor and board member, he leverages his international cross-industry experience to help business leaders assess the status of their organizations against market benchmarks and develop actionable marketing & sales strategies that exceed customer expectations and maximize ROI. Stigliano is also an active angel investor and an Adjunct Professor of Marketing at prestigious international universities and business schools.

His TEDx talk, 'How To Become a Marketing Superhero,' has garnered over 1 million views worldwide. A member of the Advisory Council of HBR, a columnist at Forbes and a LinkedIn Top Voice, Stigliano was recognised by Thinkers50 in 2024 as one of the most inspiring global leaders whose ideas are set to make a significant impact on management thinking.

Speech Topics


The Future of Retail

This keynote will explore the shifting retail landscape driven by digital transformation, evolving consumer expectations, and the need for cohesive customer experiences across physical, digital, and virtual realms. Participants will examine strategies for implementing tailored, optichannel approaches and understand the role of AI in shaping the future of customer interactions and business operations.

The Business Implications of AI

This keynote explores how Generative Artificial Intelligence is transforming the business landscape, enabling efficiency, innovation, and new business models. Attendees will gain insights into GenAI’s strategic impact on operations, customer personalization, and decision-making, while examining ethical considerations. This session offers tools and frameworks for integrating AI into business functions to gain a competitive advantage in an evolving market.

Post-Digital Leadership

This keynote examines the evolving role of leadership in the post-digital era, where technological maturity and new customer expectations shape organizational needs. Leaders today must bridge the gap between traditional and digital approaches, fostering a leadership style that can adapt to disruption, balance innovation with stability, and respond to a competitive and ever-evolving landscape. Participants will explore the skills and strategies required to guide organizations through this complex transformation.

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