Graceann joined Ogilvy in 2006 to lead the strategic planning department. Prior to joining Ogilvy, she headed up the strategic planning departments of Leo Burnett and Arnold Worldwide. She brings a wealth of experience beyond advertising and has honed her craft in a variety of environments including global marketing consulting, design, and media channel planning & research in London, New York and Boston. She is dedicated to thought leadership and recently architected two significant consumer study initiatives: The Global Man Study, a proprietary study of male attitudes and values around the world, and a collaborative and in-depth study with Yankelovich to explore the state of the Modern American Family. Graceann led Ogilvy Chicago’s initiative to better understand the digital needs and behaviors of women. She published “Women in their Digital Domain: digital paths to seeking, sharing and shopping” a study done in collaboration with Microsoft and Mindshare. Graceann also completed and published Eyes Wide Open. Wallet Half Shut, a study on the post recession consumer in partnership with Communispace that explores emerging values, mindsets and behaviors. Graceann collaborated with Ogilvy NY in leading Ogilvy Earth’s U.S. and China study of the Green Gap as well as another study looking at tech-forward kids and their families predicting what the future will look like and how this group will lead us there. Graceann is the Global Strategic Planning Director for Ogilvy’s Kimberly-Clark’s Huggies, Kotex and Corporate business. During her career she has worked across several business sectors on many famous brands: Dove, Volkswagen, Guinness, Pepsi, Kimberly-Clark, Huggies, Weight Watchers, ABC Television, Wonderbra, American Medical Association, Truvia and Four Seasons Hotels, Pergo Flooring, Cole Haan. Graceann is a graduate of Brigham Young University and has spent time at the Jerusalem Center for Near Eastern Studies.

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