An early pioneer of "customer behaviour" driven corporate decision making, Graeme has inspired and mentored over 5,000 senior executives on how to best transition from "product centricity" to "customer centricity."

Using real life experiences gained in seventeen public and private enterprises across forty international corporations, Graeme shares world's best practice on customer experience, customer centricity and digital transformation.

His highly engaging presentations make him a sought after speaker, presenter and industry commentator.

Besides new business strategies and customer collaborative programs, Graeme helps sales, product, technical, marketing and financial executives identify and overcome obstacles that prevent a profitable "customer-centric" organisation.

Graeme's speaking and consulting clients include: The Seven Network, The Royal Mint, GeoSciences, IBM, Macquarie Bank Limited, AMP, Suncorp Bank, Telstra, The Salmat Group, Australia Post, Transurban CityLink, Mitre 10, News Limited, Commonwealth Bank Limited, Chamber of Commerce and Industry Western Australia, and the Sydney Futures Exchange.