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Guy Hoffman  

Co-Director of the IDC Media Invention Lab; Researcher on Robots with Soul

Dr. Guy Hoffman is Assistant Professor in the School of Communication at IDC Herzliya, and co-director of the IDC Media Innovation Lab. Before, he was a research fellow at the Georgia Institute of Technology and at MIT.

Hoffman holds a Ph.D from MIT in the field of human-robot interaction and an M.Sc. in Computer Science from Tel Aviv University. He also studied animation at Parsons School of Design in NYC. His research deals with human-robot interaction and collaboration, embodied cognition for robots, anticipation and timing in HRI and multi-agent MDPs, nonverbal communication in HRI, entertainment, theater, and musical performance robotics and non-humanoid robot design.

Among others, Hoffman developed the world’s first human-robot joint theater performance, as well as the first real-time improvising human-robot Jazz duet. Hoffman designed several robots, including a robotic desk lamp, “AUR,” which won the IEEE International Robot Design Competition. His research papers won several top academic awards, including Best Paper awards at HRI and robotics conferences in 2004, 2006, 2007, 2008 and 2010. He was software and animation lead on the World Expo Digital Water Pavilion, one of TIME magazine’s “Best Inventions of the Year” and was commissioned for a title-page illustration of the New York Times “Week in Review.” Hoffman’s work has been exhibited world-wide and covered in the international press, including CNN, the BBC, The New York Times, Süddeutsche Zeitung, Haaretz, Science, the New Scientist, PBS, NPR and Comedy Central. In both 2010 and 2012, he was selected as one of Israel’s most promising researchers under 40.

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