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Halla Tomasdottir      

Co-founder of Audur Capital Financial Services

Halla Tomasdottir, co-founder of Audur Capital financial services, has been instrumental in rebuilding Icelands economy since its collapse in 2008. Her passion is releasing the incredible economic potential of womens ways of doing business.

Halla Tomasdottir believes that women's values are key to solving Iceland's economic crisis. In 2007, Halla and her business partner, Kristin Petursdottir, co-founded Audur Capital to bring greater diversity, social responsibility, and feminine values to the financial services industry. These values include independence, risk awareness, straight talk, emotional capital, and profit with principles. And Audurs approach appears to be working. The investment rms innovative offerings such as the national green-tech investment fund they set up with pop icon and homegirl Bjrkmay just help save banking in Iceland.

Halla began her career in corporate America, working for heavyweights like M&M/Mars and Pepsi-Cola. Back home, she helped create a foundation and the executive education and women entrepreneurship programs at Reykjavik University. Halla later became managing director of the Icelands Chamber of Commerce; she left her post to start Audur. The company is named after an early Viking settler, Audur the Wise, whose moniker signies wealth, happiness, and clear space.


Icelandic ‘Sister’ who believes in the power of women in finance

Halla Tómasdóttir is a rare creature on a number of fronts: she is a woman working in the very senior levels of finance, she is a financial professional who believes in pursuing sustainability as much as profit and, to top it off, she is Icelandic.

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