Heather Lutze Headshot
Report a problem with this profile
[email protected]

Heather Lutze          

Heather was a speaker for two years for Yahoo! Search Marketing workshops and is currently a lead speaker for PPC (Pay Per Click) Summits since 2006

Heather was a speaker for two years for Yahoo! Search Marketing workshops and is currently a lead speaker for PPC (Pay Per Click) Summits since 2006. She was featured on the front of SPEAKER magazine in May of 2008 as a "Nexster Speaker to Watch" in 2009. Heather was featured at the National Speakers Association National Conference in New York for the CSP/CPAE ONLY session "How to Be the Easiest Speaker Online". Her new book called "The Findability Formula: The Easy and Non-Technical Approach to Search Engine Marketing" is available on Amazon.com for pre-sale now and will be in bookstores in spring 2009 published by John Wiley and Sons.

Prior to forming Lutze Consulting, Heather had her own web design company. In fact, it was her clients' frustration about getting traffic to their sites that was her inspiration for learning and mastering the art and science of search engine visibility. Before starting her web design firm, Heather's notable internet experience included executing a two million dollar internet marketing strategy for major dot com.

Heather Lutze makes search marketing easy. As a seasoned presenter and workshop leader, she knows how to teach simple steps to any level of marketer- from the new entrepreneur to the corporate manager. Audiences really appreciate her fun, energetic, "you-can-do-this" attitude!

 Catherine Seda, author of How to Win Sales & Influence Spiders**_

Speaking Topics:

 The Findability Formula_

The Internet offers unparalleled access to worldwide customers, but in order to take advantage of the opportunities this presents, customers must be able to find the business on the web and be prompted to say "yes" at the just the right point in their search.

Heather Lutze's keynotes, breakouts and presentations teach audiences the art of being found on the Internet and how to connect with customers along their "path to purchase" as detailed in her book The Findability Formula. Her interactive multi-media presentations pull back the curtain on the secrets to search marketing success for any business or industry.

Her eye-opening presentations are for everyone who wants to have an impact

on their organization's visibility and profitability.

Heather's talks get rave reviews from audiences with a wide range of Internet marketing skill levels, from beginners to savvy search marketers, and from techno-phobes to techno-pros. Topics can be customized to address specific audiences and fit any time frame.

All of Heather's engagements include a free, customized web site for the audience to reference for one year! This site will directly link attendees to all of the references, resources and online tools mentioned in Heather's presentation. A great "take-away" for the event.

Speech Topics


"Pin It To Win It: Leveraging the Power of Pinterest Pinterest: the Fastest Growing Social Media Site!

If you’re groaning, “Oh no, not another social media site” then take a look at this: "Pinterest, according to a new Shareaholic study “...is already driving more traffic than Google+, LinkedIn and YouTube combined.” Find out how to drive some of that traffic in your direction! In this engaging talk, Heather tells you how to get your piece of this huge social media pie, in straightforward language you’ll relate to. She’ll present the Pinterest tips, tricks and strategies that can help you stay current in the ever changing social media landscape, and bring you new business and new opportunities. This powerful presentation includes: How and why your business should take advantage of the “pinning” phenomenon. Installing and using the “Pin-it” widget (so simple, it’s genius!) Great ideas for Pinterest Boards, such as online catalogs and photo tutorials Getting real business with Pinterest Enhance your brand awareness Showcase your company, including public service campaigns, product launches, personnel and more Learn the essential tactics, tips and tools to successfully market your business on the most fun social site, Pinterest.

Automate to Dominate Your Market! Social Media Productivity Tools for Success! The Right Tools Can Make Handling a Social Media Marketing Campaign “Suite”

Fortunately for all of us, along with the growth of social media, tools have been developed to make social media marketing for business easy. These tools allow you to monitor exactly what is happening online, help you rapidly build your community, and easily feed that community with highly relevant content. In this high-energy talk, Heather inspires and informs with the low-down on social media productivity tools like Hootsuite, Tweetdeck and SocialOomph. Find out how choosing the right productivity tool can help you implement a cohesive social media plan—in no time. Automate your social media marketing and get back to work!

This powerful presentation includes:

The business benefits of automating your social media

A run-down of the most popular social media productivity tools for businesses large or small

How to organize a social campaign via productivity tools

The many new features and benefits of productivity tools

The free version vs. the paid—which is right for you

Automate It! Productivity Tools for Social Media Success gives you the missing key to social media success. Learn the essential tactics, tips and tools to automate your social media... and free up your time to do what you best: run your business!

Findability Formula: Drive Customers to Your Door When They Are Ready To Buy! Draw Customers to Your Website – When They Are Ready To Buy!

To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, people only see what the search engines point to, and competition for top spots is fierce. So how do you ensure that your business gets found when prospects are searching for solutions? Your head will be buzzing with new ideas and a greater understanding of how search engines find you, including what tangible steps you can take to direct a successful online marketing campaign. This presentation is about the underlying strategy, tactics and tools you can use to successfully market your business and get found online, through a combination of strategies such as SEO, PPC and Social Media. This is the Findability Formula – a holistic approach to dominating search results and market share online.

This presentation will cover:

  • How to be found online – and what to do if you aren’t!

  • Finding your top performing keywords to optimize your site

  • The keys to Pay Per Click Advertising

  • Using Social Media successfully

Search Engine expert Heather Lutze has cracked the code for driving the right online customers to your virtual door – when they are ready to buy! Heather draws back the curtain and reveals what web developers and computer nerds should know but probably don’t!

Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing More and more, the world navigates the Web with their thumbs, via Smartphones or Tablets. How can your business take advantage of this and innovate NOW for Findability and pr

Fully 65% of adult internet users now say they use a social networking site like Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites. Adapt or Die…Which Do You Choose For Your Company?
Your goal is to attract the right customers and persuade them to purchase. But with people searching in so many different places, how do you ensure that your business is the one that gets found? Did you know that Social Media sites like Twitter, YouTube, LinkedIn and Twitter are SEARCH ENGINES! Be inspired with new ideas and a greater understanding of how to leverage Social Media for Findability and how keyword research can help find you, including what tangible steps you can take to be successful on the key Social Media sites. "Thumbonomics is like having a personal coach for social media marketing mastery. With passion, wit and clarity, author Heather Lutze provides a process that works, broken down into simple, manageable steps anyone can follow. I recommend her highly." - Anthony Robbins, world renowned authority on the psychology of leadership, negotiations, organizational turnaround and peak performance

The presentation covers:

Becoming findable under the right keywords

How to setup and optimize your Social Media sites

How to get real paying business from Social Media

Mobile Marketing Tactics like QR Codes, Yelp.com Optimization and more.

CEO Interviews and Case Study with Industry CEO Visionary Tony Hseih, CEO Zappos

CEO Interview and Case Study with Governor of Colorado John Hickenlooper

CEO Interview and Case Study with Keeg

Facebook: Social Media for Profit, Just the Way You LIKE it! The Marketing Window to the World! With over 800 million users,

50% of whom log in every single day and are on the site an average of 20 hours a week, with over 900 million objects like Business pages, groups, and events that people interact with, Facebook is the mega social site you shouldn’t ignore if you want to stay current and keep your business growing. Wouldn’t you like it to be your content, your message, that’s being so enthusiastically shared? In this no-nonsense talk, Heather inspires and informs with easy to implement, practical Facebook strategies that finally make sense. Find out how keyword research, a well optimized page, a simple marketing plan, combined with genuine engagement with your fans, can combine to bring you new business and new opportunities.

This powerful presentation includes:

Setting up and optimizing your Facebook Business page and business profile

The what, where, why and how of Facebook posts

How to get real business with Facebook

Fantastic Facebook features and apps

The skinny on Facebook ads

The Findability Formula for Facebook is a “how-to” approach to dominating search results and market share online. Learn the essential tactics, tips and tools to successfully market your business on the biggest social site of all time, Facebook.

140 Characters To Business Domination: Tweet to the Top of Search Results and Win New Business. 140 Characters to Business Success!

With over 140 million active users, 460,000 new users added every day,and 340 million tweets flying across the net on a daily basis, Twitter is one of the fastest growing Social Media platforms on the Net. Do you think tweeting is for the birds? This Social Media site is often overlooked by businesses that don’t get it or don’t know how to successfully use it. That’s a shame, because Twitter can be a major asset in building your brand and engaging with people who need what you have to offer – your customers! In this talk, Heather inspires, engages and informs with easy to implement, practical Twitter strategies that make sense. Learn to participate in real-time conversations, connect directly with consumers and influencers in your industry, and generate new business.

This presentation will cover:

Building a Twitter following that’s interested in your brand and what you do

Setting up and optimizing your Twitter account for findability

To tweet it or not to tweet it – the how’s, what’s and why’s

How to get real business from Twitter

Making sense of hashtags

It’s time to dispel the myths . . . Learn the essential tactics, tips and tools to market your business on Twitter. This is the Findability Formula for Twitter – a “how-to” approach at dominating search results and market share online.

Leveraging LinkedIn: B2B Social Media For Profit Get LinkedIn with the IN-Crowd!

With 70 million users worldwide, a new member every single second, members including execs from all Fortune 500 companies, and 80% of corporations currently using it as a recruitment tool, LinkedIn istheSocial Media site for anyone who sells business to business. Frequently overlooked amidst the frenzy of pinning, tweeting, liking and friending, LinkedIn is in fact the must-have social site for every professional. In this talk, Heather inspires, engages and informs with easy to implement, practical LinkedIn strategies. Find out how keyword research, a well optimized profile and genuine engagement with LinkedIn Groups can bring you new business and new opportunities.

This powerful presentation includes:

The many benefits of LinkedIn, such as becoming findable to a more “elite” audience

Integrating employees’ LinkedIn profiles to benefit the company as a whole

Setting up and optimizing your LinkedIn profile and business page Benefits of starting your own Linkedin Group

Using LinkedIn to attract new business

Using Linkedin Applications

Automating your profile

The Findability Formula for LinkedIn is a “how-to” approach to dominating search results and market share online. Learn the essential tactics, tips and tools to market your business on Linkedin.

Seeing is Believing: YouTube For Viral Visibility and Business Success! YouTube is the #2 SEARCH ENGINE on the Internet! Get found here and profit for your business.

With over 800 million unique visitors every month, 100 million people taking social action (likes, shares and comments) each week, and considering that YouTube gets more searches each month than Yahoo or Bing, YouTube istheSocial Media site that captures consumers’ attention in a whole new, exciting and profitable way. You might have noticed that YouTube videos turn up more and more frequently on Google searches and they really stand out. They get noticed. Cash in on the huge numbers of people who agree that “seeing is believing” and would rather be shown, not told. In this talk, Heather inspires, engages and informs with easy to implement, practical YouTube strategies. Get your creativity on and find out how using YouTube in your social media marketing can bring you new business and new opportunities.

This powerful presentation includes:

Not a videographer? Why you can and should still use Youtube

All the ins and outs of creating your own YouTube channel

Effective use of keywords in video titles and descriptions

Keep it fun -- creating effective videos on the cheap

Video? What video? – some great ideas

How to get business with YouTube

The Findability Formula for YouTube is a “how-to” approach to dominating search results and market share online. Learn the essential tactics, tips and tools to market your business on the site that just keeps blowing up bigger and bigger, YouTube.

Related Speakers View all


More like Heather