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Heather Lutze        

Best-selling Author, SEO Expert, Founder of Findability Group

Heather Lutze is a best-selling author and expert in SEO, website optimization, and marketing. Specializing in a wide range of topics including Marketing, Social Media, Entrepreneurship, Education, Branding, Digital Marketing, and Technology/IT, she has authored notable books such as "Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing" and "The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing". Both works offer practical guides to enhancing online marketing strategies and optimizing search engine visibility, with "Thumbonomics" providing a detailed guide to social media marketing, incorporating real-life case studies.

Before establishing the Findability Group in 2000—a multimillion-dollar Denver SEM company designed to aid frustrated website owners—Lutze ran her own web design firm. This venture was inspired by her clients' difficulties in attracting traffic, which propelled her into mastering search engine visibility. Her foundational experience in internet marketing includes a significant role at Yahoo! Search Marketing, where she spent three years training advertisers in Paid Search techniques.

Lutze's speaking engagements are renowned for their clarity and accessibility, thanks to her engaging, "no-geek-speak" style that aims to demystify internet marketing for business owners. She has delivered keynotes at over 90 Vistage groups worldwide and has shared the stage at high-profile venues like Tony Robbins Business Mastery in Fiji and London. A sought-after speaker, Lutze frequently discusses topics such as SEO, SEM, and online marketing strategies. Her presentations, which include titles like "Marketing Espionage," "The Findability Formula," "Thumbonomics," and "Facebook Findability," are celebrated for providing actionable tips that help businesses enhance their online presence.

Additionally, Lutze is a seasoned presenter and workshop leader who effectively communicates simple steps to marketers of any level—from new entrepreneurs to corporate managers. Her engaging talks are designed to teach audiences the art of being found on the Internet and how to connect with customers at crucial points in their path to purchase. Her methods not only uncover the secrets of search marketing success for any business or industry but also ensure that the content is tailored to meet the specific needs of her audience, accommodating various internet marketing skill levels and time frames. All her engagements feature a free, customized website for the audience, which serves as a valuable resource for one year, linking attendees to all references, resources, and online tools mentioned during her presentations.

Speech Topics


Seeing is Believing: YouTube For Viral Visibility and Business Success! YouTube is the #2 SEARCH ENGINE on the Internet! Get found here and profit for your business.

With over 800 million unique visitors every month, 100 million people taking social action (likes, shares and comments) each week, and considering that YouTube gets more searches each month than Yahoo or Bing, YouTube istheSocial Media site that captures consumers’ attention in a whole new, exciting and profitable way. You might have noticed that YouTube videos turn up more and more frequently on Google searches and they really stand out. They get noticed. Cash in on the huge numbers of people who agree that “seeing is believing” and would rather be shown, not told. In this talk, Heather inspires, engages and informs with easy to implement, practical YouTube strategies. Get your creativity on and find out how using YouTube in your social media marketing can bring you new business and new opportunities.

This powerful presentation includes:

Not a videographer? Why you can and should still use Youtube

All the ins and outs of creating your own YouTube channel

Effective use of keywords in video titles and descriptions

Keep it fun -- creating effective videos on the cheap

Video? What video? – some great ideas

How to get business with YouTube

The Findability Formula for YouTube is a “how-to” approach to dominating search results and market share online. Learn the essential tactics, tips and tools to market your business on the site that just keeps blowing up bigger and bigger, YouTube.

Leveraging LinkedIn: B2B Social Media For Profit Get LinkedIn with the IN-Crowd!

With 70 million users worldwide, a new member every single second, members including execs from all Fortune 500 companies, and 80% of corporations currently using it as a recruitment tool, LinkedIn istheSocial Media site for anyone who sells business to business. Frequently overlooked amidst the frenzy of pinning, tweeting, liking and friending, LinkedIn is in fact the must-have social site for every professional. In this talk, Heather inspires, engages and informs with easy to implement, practical LinkedIn strategies. Find out how keyword research, a well optimized profile and genuine engagement with LinkedIn Groups can bring you new business and new opportunities.

This powerful presentation includes:

The many benefits of LinkedIn, such as becoming findable to a more “elite” audience

Integrating employees’ LinkedIn profiles to benefit the company as a whole

Setting up and optimizing your LinkedIn profile and business page Benefits of starting your own Linkedin Group

Using LinkedIn to attract new business

Using Linkedin Applications

Automating your profile

The Findability Formula for LinkedIn is a “how-to” approach to dominating search results and market share online. Learn the essential tactics, tips and tools to market your business on Linkedin.

140 Characters To Business Domination: Tweet to the Top of Search Results and Win New Business. 140 Characters to Business Success!

With over 140 million active users, 460,000 new users added every day,and 340 million tweets flying across the net on a daily basis, Twitter is one of the fastest growing Social Media platforms on the Net. Do you think tweeting is for the birds? This Social Media site is often overlooked by businesses that don’t get it or don’t know how to successfully use it. That’s a shame, because Twitter can be a major asset in building your brand and engaging with people who need what you have to offer – your customers! In this talk, Heather inspires, engages and informs with easy to implement, practical Twitter strategies that make sense. Learn to participate in real-time conversations, connect directly with consumers and influencers in your industry, and generate new business.

This presentation will cover:

Building a Twitter following that’s interested in your brand and what you do

Setting up and optimizing your Twitter account for findability

To tweet it or not to tweet it – the how’s, what’s and why’s

How to get real business from Twitter

Making sense of hashtags

It’s time to dispel the myths . . . Learn the essential tactics, tips and tools to market your business on Twitter. This is the Findability Formula for Twitter – a “how-to” approach at dominating search results and market share online.

Facebook: Social Media for Profit, Just the Way You LIKE it! The Marketing Window to the World! With over 800 million users,

50% of whom log in every single day and are on the site an average of 20 hours a week, with over 900 million objects like Business pages, groups, and events that people interact with, Facebook is the mega social site you shouldn’t ignore if you want to stay current and keep your business growing. Wouldn’t you like it to be your content, your message, that’s being so enthusiastically shared? In this no-nonsense talk, Heather inspires and informs with easy to implement, practical Facebook strategies that finally make sense. Find out how keyword research, a well optimized page, a simple marketing plan, combined with genuine engagement with your fans, can combine to bring you new business and new opportunities.

This powerful presentation includes:

Setting up and optimizing your Facebook Business page and business profile

The what, where, why and how of Facebook posts

How to get real business with Facebook

Fantastic Facebook features and apps

The skinny on Facebook ads

The Findability Formula for Facebook is a “how-to” approach to dominating search results and market share online. Learn the essential tactics, tips and tools to successfully market your business on the biggest social site of all time, Facebook.

Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing More and more, the world navigates the Web with their thumbs, via Smartphones or Tablets. How can your business take advantage of this and innovate NOW for Findability and pr

Fully 65% of adult internet users now say they use a social networking site like Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites. Adapt or Die…Which Do You Choose For Your Company?
Your goal is to attract the right customers and persuade them to purchase. But with people searching in so many different places, how do you ensure that your business is the one that gets found? Did you know that Social Media sites like Twitter, YouTube, LinkedIn and Twitter are SEARCH ENGINES! Be inspired with new ideas and a greater understanding of how to leverage Social Media for Findability and how keyword research can help find you, including what tangible steps you can take to be successful on the key Social Media sites. "Thumbonomics is like having a personal coach for social media marketing mastery. With passion, wit and clarity, author Heather Lutze provides a process that works, broken down into simple, manageable steps anyone can follow. I recommend her highly." - Anthony Robbins, world renowned authority on the psychology of leadership, negotiations, organizational turnaround and peak performance

The presentation covers:

Becoming findable under the right keywords

How to setup and optimize your Social Media sites

How to get real paying business from Social Media

Mobile Marketing Tactics like QR Codes, Yelp.com Optimization and more.

CEO Interviews and Case Study with Industry CEO Visionary Tony Hseih, CEO Zappos

CEO Interview and Case Study with Governor of Colorado John Hickenlooper

CEO Interview and Case Study with Keeg

Findability Formula: Drive Customers to Your Door When They Are Ready To Buy! Draw Customers to Your Website – When They Are Ready To Buy!

To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, people only see what the search engines point to, and competition for top spots is fierce. So how do you ensure that your business gets found when prospects are searching for solutions? Your head will be buzzing with new ideas and a greater understanding of how search engines find you, including what tangible steps you can take to direct a successful online marketing campaign. This presentation is about the underlying strategy, tactics and tools you can use to successfully market your business and get found online, through a combination of strategies such as SEO, PPC and Social Media. This is the Findability Formula – a holistic approach to dominating search results and market share online.

This presentation will cover:

  • How to be found online – and what to do if you aren’t!

  • Finding your top performing keywords to optimize your site

  • The keys to Pay Per Click Advertising

  • Using Social Media successfully

Search Engine expert Heather Lutze has cracked the code for driving the right online customers to your virtual door – when they are ready to buy! Heather draws back the curtain and reveals what web developers and computer nerds should know but probably don’t!

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Automate to Dominate Your Market! Social Media Productivity Tools for Success! The Right Tools Can Make Handling a Social Media Marketing Campaign “Suite”

Fortunately for all of us, along with the growth of social media, tools have been developed to make social media marketing for business easy. These tools allow you to monitor exactly what is happening online, help you rapidly build your community, and easily feed that community with highly relevant content. In this high-energy talk, Heather inspires and informs with the low-down on social media productivity tools like Hootsuite, Tweetdeck and SocialOomph. Find out how choosing the right productivity tool can help you implement a cohesive social media plan—in no time. Automate your social media marketing and get back to work!

This powerful presentation includes:

The business benefits of automating your social media

A run-down of the most popular social media productivity tools for businesses large or small

How to organize a social campaign via productivity tools

The many new features and benefits of productivity tools

The free version vs. the paid—which is right for you

Automate It! Productivity Tools for Social Media Success gives you the missing key to social media success. Learn the essential tactics, tips and tools to automate your social media... and free up your time to do what you best: run your business!

"Pin It To Win It: Leveraging the Power of Pinterest Pinterest: the Fastest Growing Social Media Site!

If you’re groaning, “Oh no, not another social media site” then take a look at this: "Pinterest, according to a new Shareaholic study “...is already driving more traffic than Google+, LinkedIn and YouTube combined.” Find out how to drive some of that traffic in your direction! In this engaging talk, Heather tells you how to get your piece of this huge social media pie, in straightforward language you’ll relate to. She’ll present the Pinterest tips, tricks and strategies that can help you stay current in the ever changing social media landscape, and bring you new business and new opportunities. This powerful presentation includes: How and why your business should take advantage of the “pinning” phenomenon. Installing and using the “Pin-it” widget (so simple, it’s genius!) Great ideas for Pinterest Boards, such as online catalogs and photo tutorials Getting real business with Pinterest Enhance your brand awareness Showcase your company, including public service campaigns, product launches, personnel and more Learn the essential tactics, tips and tools to successfully market your business on the most fun social site, Pinterest.

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