In an effort to merge her experience in the financial markets with her passion for globetrotting, Heidi founded Options Away, confident that the next big thing in travel will be options on airfare. A Canadian native born and raised in Toronto, she earned a degree in Economics from the University of Toronto before beginning her career trading global currencies. She eventually landed her dream job as a relationship specialist for a European bank, living in Germany and travelling throughout Europe for almost a decade. Heidi received her MBA in Finance and Strategy from the London Business School and shortly thereafter moved to the US where she bought a century home and began working on entrepreneurial initiatives. As a founding member of 1871, the largest digital startup hub in the US, Heidi is active in the Chicago entrepreneurial scene and regularly speaks publically about startups and founders’ issues.

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