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Heidi O'Neill    

President of Nike Direct

Heidi O'Neill has been President of Nike Direct at Nike, Inc. since December 4, 2018. O'Neill served as the President of Direct to Consumer at Nike Inc. since June 2016 until December 4, 2018 and served as its Vice President and General Manager of NIKE Stores since August 2014 until May 2016. O'Neill is a Director of Spotify Technology S.A. since December 5, 2017. O'Neill served as General Manager and Vice President of Global Category Women's Training of Nike Inc. since 2007. O'Neill served as Vice President of Nike Inc. She has more than 15 years of experience resetting businesses and generating new and sustained growth within multiple Nike business segments. She served as Head of Global Women's Fitness Business of Nike Inc. since January 2007 and served as its Vice President of USA Apparel. She served as Vice President of Global Women's Fitness of Nike Inc. O'Neill served as General Manager of US Women's Apparel from 2000 to 2003, General Manager of US Equipment & Accessories from 2003 to 2004, General Manager of U.S. Apparel from 2004 to 2005. She served as Vice President of Global Women's Fitness of Nike Inc. She leads an integrated consumer-oriented focus across footwear, apparel and equipment for women's fitness as part of a new Nike category brand management strategy for core business segments. She joined Nike in 1998 and served as its Marketing Director of apparel and has been instrumental in driving the growth of Nike's women's apparel business. Prior to Nike, O'Neill served as Marketing Director of Dockers brand at Levi Strauss & Co. O'Neill served as Vice President and Management Supervisor of Foote Cone & Belding in San Francisco. She served as a Director at Skullcandy, Inc., from August 23, 2013 to October 03, 2016. She is a recipient of the Women Who Change The Game Award, Advertising Women of New York, 2010, as well as an Advisory Board Member of the Children's Cancer Association and a Founding Board Member of the Nike School Innovation Fund. She is a founding member of the Nike Global Women's Leadership Council. She holds BS in Journalism from the University of Colorado from 1982 to 1986.

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