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Heidy LaFleur          

Founder & CEO of Heidy with a Why, Inc. - Trauma & Leadership Expert; Author; Thought Leader & Creator of The Social Emotional Alphabet

Heidy LaFleur is a vibrant and common sense leader with an explosive passion for helping people understand trauma, the life-changing impact of true leadership & the critical importance of social emotional learning. She is a forever teacher, former school principal and most importantly, a mother who lives the trauma and mental health cycle with her family. As a former Division I volleyball player and school leader, she shares the reality and practical strategies to be a part of the solution in all that you do.

LaFleur is the founder and CEO of Heidy with a WHY, Inc. where she provides keynote speaking, professional development, consulting & leadership coaching opportunities across the country.

LaFleur received her Bachelor of Science in Education at Drake University where she earned a full volleyball scholarship. Her graduate work in Educational Leadership took place at Northeastern Illinois University. She earned her Certificate of Traumatic Stress Studies from The Trauma Research Foundation. LaFleur has authored "Hop on the Clue Bus – A Common Sense Guide to Leadership," "Those Kids are OUR Kids" and "Soaring Balloons & Heavy Shackles - Turning Trauma Research into Practice." She was awarded the Double D Award from Drake University, the highest honor bestowed on alumni student-athletes for work in their field of study, the John P. McGovern M.D. Award for Lectureship in School Health, and the ASHA School Health Hero Award. LaFleur is a grateful wife of a firefighter/paramedic and proud mother of three beautiful children.

Speech Topics


Finding My Cruising Altitude™: Optimizing Human Productivity by Finding Life Balance

Success is born of challenges. Every day we wake and with pure will, push against the constant weight of gravity to rise above. We defy odds with persistence and meet the turbulent ascent of our being with an expectation of grace and contentment. Wherever that journey may take us, we strive to find the best of ourselves and maintain a life in balance…our cruising altitude. Identify what brings you balance in order to be productive, empowered, happy and content with your life.

Attendee results:

  • Find your life balance by identifying:
    • Who, what and where gives you peace and grace
    • Who, what and where creates turbulence in your life
  • Create your Cruising Altitude through identification, communication and keeping daily goals focused and simple.
  • Develop a plan to maintain your Cruising Altitude knowing that it’s not a matter of if you go through turbulence, it’s a matter of when.
  • Realize that living a life in balance will optimize your productivity, inner peace, and happiness.

Soaring Balloons & Heavy Shackles: Helping the Most Challenged Soar

This powerful true story, based on real life trauma, provides practical strategies to understand how our Actions, Words & Expressions (AWE) have a direct impact on the outcome of interactions with all people. Trauma transforms the human experience and practicing perspective can assist in one's journey to reclaim livelihood. We are empowered to be a part of the problem or part of the solution in all situations. Our AWE can either add weight to others' shackles or fill their balloons to soar.

Attendee results:

  • Learn and be able to act upon the difference between being trauma aware and trauma informed.
  • Realize the impact of changing perspective from the person is giving me a hard time, to the person is having a hard time.
  • Understand how human behavior is like a bonfire and we can add fuel to it and accelerate it, or add water to it and calm it.

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