Heike Mahmoud has been working tirelessly to make Berlin a top global meetings destination since she first joined Visit Berlin as director of conventions in 2001. During her tenure, the German capital has doubled its meetings business and currently ranks fourth in the prestigious ICCA city rankings.

Mahmoud's footprint in the meetings industry extends well beyond her duties at Visit Berlin: She has served as vice president, meetings industry, and an executive board member for European Cities Marketing, where she was instrumental in organizing the first joint education initiative between ECM and Destination Marketing Association International, scheduled to take place this summer, and serves as committee chair for BestCities Global Alliance, a network of 12 global DMOs.

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