Hilary Folger is a partner in Lippincott's brand-strategy practice. She specializes in repositioning and revitalizing well-known brands. She has worked with a broad array of premier consumer, financial services and B2B companies. Most recently, she worked on the strategy behind Southwest Airlines' brand refresh. Other clients have included Autotrader, Hyatt, McDonald's, Samsung and Wal-Mart. Folger holds a BA and MA in psychology from Stanford University.

Communication, Customer Experience, Planning, Branding, Start-Up Founder, Startup, Consulting, Entrepreneurship, Women in Business, Marketing,