Holland Martini has pioneered the practice of applying data creatively to grow companies; specializing in fine-tuning brands to better align with cultural trends and deep-set consumer needs. From product innovation to communications, Martini has shaped the industry standards for how to lean on data to make smarter decisions, utilizing data to refresh staid strategies and guiding brands to be innovative. She was the go-to consultant for brands like Pfizer, McCormick and AARP. Martini is currently the Chief Insights Officer at GoodQues, the "anti-research" research company aiming to humanize business decisions by bringing empathetic data to brands, making organizations more consumer-centric.

A seven-time global marathon runner, she is immersed in an international running community in NYC, developing a passion for understanding how diverse cultures can find common interests. To stay creative she is a part-time welder, focusing on ceramic and wrought-iron design.

Social Media, Media Professionals, Technology, Innovation, Data, Data Analytics, Marketing, Researcher